The tech landscape has gone through one of the biggest transformations in living history. Sparked by a pandemic which forced huge amounts of tech spending and speedy deployments it was inevitable that we would reach a recalibration point.
Many COVID contracts came to an end in 2023 – 2024, and just as businesses re-evaluate their needs, Generative AI hits the space with full commercial propositions coming from vendors like Microsoft with more likely to be available this year.
For a business world that is looking to consolidate its tech stack, reduce cost and drive efficiency it presents few credible options.
According to Jeff Winnett, VP & Head of Global Channel Sales, Fusion Connect, the opportunity that sits beneath the Microsoft License at the nexus of voice and AI is quite literally a ‘goldmine’. Winnett joined Fusion Connect earlier this year from RingCentral, to help supercharge the Channel proposition and help maintain Fusion’s position as a top Microsoft Partner.
He commented, “What we do really well is understand the transformative power of integrating voice with AI technology. By leveraging Microsoft Teams as a business phone system and Copilot as the AI technology tool, we enable organizations to turn every conversation into a digital asset. It's no longer just voice; it's now a digital asset that fuels growth and innovation.”
For CSPs with customers that already hold Microsoft licenses (which will be the majority of them) it presents a huge opportunity to expand those licenses to include collaboration, voice and now AI.
“It's the combination of voice and AI that opens up new approaches for analysing speech, understanding customer sentiments, and improving engagements with automated responses.”
“We emphasize the potential to increase success and customer retention by integrating Copilot with Microsoft Teams Voice Calling, offering enhanced customer insights and operational efficiencies.”
