Cavell Summit Europe had its annual event yesterday, bringing together analysts, service providers, and channel partners to discuss the trends shaping the industry.
Although everything from cloud sovereignty to economic uncertainty was addressed, some topics emerged as common themes throughout the day.
Whether through roundtables or discussions with attendees, here are our top 5 takeaways from Cavell Summit Europe.
Data Silos Are Limiting Innovations Across Platforms
In the opening keynote, Cavell Managing Director Matt Townend described the traditional enterprise technology landscape as "siloed," with platforms such as CRM, productivity tools, communication systems, and even AI operating in isolation.
Townend explained that while these tools may be accessible via APIs or built-in solutions, they often emerge in specific UCaaS or CCaaS applications. This lack of seamless integration across platforms limits their full potential.
Partnerships Are Key for Providing for Verticals
With so many companies now using UC solutions, it is becoming impossible to cater to all industries. However, losing potential customers due to a lack of focus is not an option.
Gamma CEO Andrew Belshaw emphasized that partnerships will be essential for building solutions tailored to smaller verticals. As Belshaw said, "You don't need to know everything about what communication needs a pub has; you just need a partner who can build that understanding so you can offer your service."
Specialize in Verticals You Want to Target
While Belshaw highlighted the importance of partnerships, 8x8 CEO Samuel Wilson explained that tailoring solutions for specific verticals can help businesses gain traction. He advised building a broad platform but focusing on specific verticals.
