Microsoft Teams has become the epicenter of enterprise collaboration, reaching hundreds of millions of users worldwide. For UC providers and resellers, that rapid adoption is a double-edged sword: huge potential on one side, massive risk on the other.
Customers now expect voice to work flawlessly inside Teams, and falling short could mean losing them to competitors – or worse, becoming irrelevant. Yet for some UC providers and resellers, integrating voice into Teams remains a complex and strategic challenge.
“UC providers today have three options, but only one is delivering scalable results,” said Scott Jenkins, Product Manager for Call2Teams at Dstny.
Option One: Stand Apart
Some providers retain separate PBX or UC platforms, effectively treating Teams as a competitor. On paper, it avoids integration headaches, but the risks are growing.
“During the pandemic, Teams adoption went global almost overnight,” Jenkins recalls.
“Vendors who weren’t ready had to watch that momentum pass them by. Doing nothing means remaining just a competitor, without capturing any of the growth Microsoft is driving.”
For enterprise customers increasingly reliant on Teams as the de facto endpoint for communication, ignoring integration risks not only revenue but relevance.
Option Two: Build Your Own
Building a bespoke Direct Routing solution offers control, yet it carries a substantial opportunity cost.
Every UC stack is different, and developing a bridge to Teams demands extensive resources, specialist expertise, and ongoing maintenance.
Certificates, SBCs, PowerShell scripts, and policy management create layers of complexity that can delay go-to-market and stretch IT teams thin.
“You tie up your resources maintaining something that doesn’t differentiate you in the market,” Jenkins explains. “It slows down your ability to deliver value elsewhere.”
For CFOs and procurement leaders, the hidden costs – both operational and strategic –can be significant.
For IT leaders, the burden of sustaining a bespoke solution competes with other pressing digital transformation initiatives.
Option Three: Call2Teams
The third path is to leverage a third-party integration such as Call2Teams.
