Zoom has long been one of the most innovative and inspiring companies in the communication market. Before the rest of the world knew just how profitable video conferencing could be, Zoom was already building an environment for immersive face-to-face conversations between distributed teams. Now, according to Global Market News, the video market will surpass a value of $20 billion by 2024.
Although other collaborative tools and meeting applications offer video conferencing, Zoom is successful because it's always been committed to hassle-free experiences. Today, countless brands are struggling to catch up with a workforce that's becoming increasingly more dispersed and demanding. However, Zoom has always been there to support the remote workers, the freelancers, the contractors, and even the in-office knowledge workers.
By making video communications simple and frictionless, Zoom has accomplished phenomenal things, becoming the most valuable tech company to IPO this year.
So, what's next?
From Video First to Experience First
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Eric Yuan[/caption]
Zoom has always prided itself on offering a video-first communication experience. That attitude has helped to gain the business millions of business customers across a handful of years. What's more, Zoom's revenue has doubled to $331 million in the year ending January 2019, according to its S1.
Clearly, there's something compelling about video. However, that doesn't necessarily mean that Zoom needs to stick exclusively to video conferencing. Eric Yuan, the CEO of Zoom, once said that the reason he left Cisco to create Zoom, was that he got so frustrated with the customer problems he saw companies facing, he decided to do something new to address those issues.
While putting video first is a good initial step - particularly in the age of remote working, Zoom has also begun to recognise that it needs to provide a more complete and comprehensive UC experience if it wants to capture the market. That means going behind video and providing the tools for both productivity and communication.
Is Zoom Teams on the Horizon?
Recently, Zoom has begun to move away from the title of exclusive "video conferencing" provider. Instead, we've seen the company step into the arena with things like Microsoft Teams and Slack, by introducing new tools for voice and meetings. For instance, Zoom Voice is now generally available for Zoom customers, providing inbound and outbound calling to replace the traditional PBX solution.
