At ISE Barcelona 2025, Zoom showcased a swathe of groundbreaking innovations that go well beyond the Zoom Workplace solution that most would likely associate the vendor with. The event illustrated that Zoom is an ecosystem of diverse and sophisticated solutions aspiring to improve how organisations interact, collaborate, and turbocharge productivity.
From AI-driven smart name tags to immersive 3D communication and groundbreaking capabilities in enterprise AV, Zoom intends to redefine business technology.
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1. Democratising Customer Ordering Technology With Zoom Contact Center and Zoom Rooms
One of the most eye-catching Zoom ISE innovations comprised a clever integration between Zoom Contact Center and Zoom Rooms for a self-service ordering use case.
Businesses can deploy interactive kiosks that allow customers to place orders for food, coffee, laptops, and other products, streamlining the purchasing experience. Instead of traditional phone-based contact centres with rigid menu prompts, Zoom’s tech presents a dynamic interface where customers interact with a digital menu backed by a contact centre, providing a seamless, self-service experience.
By leveraging digital signage and Zoom Rooms, businesses can deploy these kiosks across multiple industries, from fast food to electronics retail, making ordering more efficient and compelling for customers.
2. Zoom and Leia: Enabling 3D Communication
In the Innovation corner of the booth, Zoom highlighted a team-up with Leia to pioneer real-time 3D communication using LeiaChat. Leia’s advanced 3D tablets, complemented by head-tracking cameras and immersive displays, use the Zoom Video SDK to transmit and receive 3D video, creating a new dimension of virtual meetings.
This breakthrough has significant implications for industries such as healthcare, education, and high-stakes remote collaboration, where depth perception and spatial awareness enhance the experience.
Additionally, Zoom is showcasing its ability to embed video communication directly into websites, allowing businesses to launch instant video support calls without requiring separate apps.
3. Enhancing Industrial Workflows With RealWear Wearables
Another intriguing XR partnership showcased at ISE was with RealWear. Through RealWear's voice-controlled wearables, industrial workers can now leverage Zoom in hands-free, high-risk environments.
Designed for sectors like manufacturing, oil and gas, and construction, these robust devices integrate with Zoom to enable real-time collaboration. Workers can use two-way whiteboarding features to receive visual instructions, annotate images, and ensure safety compliance while keeping their hands free for critical tasks.
By integrating RealWear with Zoom Whiteboards, field technicians can access remote expert guidance without disrupting their workflow, enhancing efficiency.
4. Expanding the Metaverse With Zoom and Meta Workspaces
Another corner of Zoom's innovation booth highlighted how the vendor is integrating into Meta Horizon Workrooms on Oculus Quest 2 to bring hybrid collaboration into the metaverse. Users can enter virtual boardrooms, interact via avatars, and engage in meetings that blend physical and digital presence.
Through this integration, employees in VR environments can see their Zoom meetings, join discussions with real-world colleagues, and even share content in a mixed-reality setting.
This innovation unlocks new possibilities for remote teams, training simulations, and interactive brainstorming sessions, bridging the gap between traditional and futuristic workspaces.
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5. Custom AV: Bringing Zoom Rooms to Even Larger Scale
Zoom is also innovating in large-scale enterprise AV with its Custom AV solutions.




