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NewsUC&C21 Jul 2023 · 2 min read

Alcatel-Lucent Enterprise Launches Rainbow Hub in UK

Rainbow Hub gives UK buyers cloud UCaaS from Alcatel-Lucent Enterprise, replacing PBX with secure telephony, mobility and analytics. Published on UC Today.

Alcatel-Lucent Enterprise Rainbow Hub UK launch

Alcatel-Lucent Enterprise is launching its Rainbow Hub UCaaS service in the UK.

Rainbow Hub combines Alcatel-Lucent's popular UC and PBX solutions into a single cloud-based service.

The UCaaS solution allows business users to utilize the benefits of a cloud-based platform while enabling channel partners to provide advanced services without the difficulty of managing operations.

Moussa Zaghdoud, EVP of Cloud Communications Business Division at Alcatel-Lucent Enterprise, commented:

The introduction of Rainbow Hub to the UK market marks a significant milestone for ALE and the UCaaS industry. With Rainbow Hub, our channel partners can leverage their own traffic and effortlessly deploy and manage customers through our intuitive Rainbow admin interface. To this end, these customers can enjoy the benefits of full UcaaS services and a smooth transition to the cloud without the need for costly training or upskilling."

Rainbow Hub's most critical features include full UC functionality, sophisticated telephony services, excellent mobility options,  comprehensive analytics, and seamless integration capabilities.

Moreover, Rainbow Hub enables channel partners to keep ownership of their customers and invoice them directly, affirming the trust of their customer relationships.

Rainbow Hub removes the need for physical PBX systems, with the associated on-premises maintenance and upgrades eliminated so businesses can allocate time and resources to essential processes and add value.

Rainbow Hub also keeps excellent security standards. All traffic within the service is encrypted end-to-end, maintaining a high level of data protection and privacy for users.

"As more and more businesses recognise the value of cloud-based communications solutions, we are focused on making Rainbow Hub the preferred choice for customers seeking reliable, feature-rich, and secure UCaaS services," Zaghdoud added.

Rainbow Hub is available across various platforms, including iOS, Android, PC, Mac, and web, to ensure accessibility and flexibility for users.

Alcatel-Lucent Enterprise's 2023 so Far

Earlier this summer, Alcatel-Lucent Enterprise launched its Rainbow Telephony for Microsoft Teams connector.

An enhancement of Alcatel-Lucent Enterprise’s UC platform, Rainbow, the Rainbow Telephony for Teams connector was designed to interface with the Teams platform. The connector allows the use of current telephony systems across any type of device — including desktop, tablets and mobile — software and environment in a seamless process.

The solution includes innovative features like call management, conferencing, and call barring. These allow dependable and streamlined communications with customers and partners.

In May, Alcatel-Lucent Enterprise announced it was participating in the SHARESPACE consortium to produce XR-based Social Hybrid Spaces (SHS) to enhance hybrid and remote working.

Alcatel-Lucent Enterprise and 14 other European partners comprised the SHARESPACE consortium, a €6 million initiative funded by the European Commission through the Horizon Europe research and innovation programme. The programme encompassed academics, industry and clinical experts in various disciplines, including AI, XR, mathematics, health psychology and cyberpsychology, cognitive neuroscience and movement science.

SHARESPACE aimed to expand interaction in a virtual world using XR technology to enhance communication methods specific to participants’ characteristics. Alcatel-Lucent Enterprise cited future deployment possibilities in multiple sectors, including health, learning, entertainment, sport, and the workplace.

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