Alcatel-Lucent Enterprise held their Connex18 event this week in Latvia, bringing analysts together from around the globe to explore where the business is headed with it's roadmap for digital transformation.
ALE currently serves more than 830,000 customers around the world under the brand of Alcatel-Lucent Enterprise, and with the help of their partners, they design award-winning strategies to simplify the way companies manage people, customer service, and processes. To learn more about the future of ALE, we attended CEO Jack Chen's keynote speech on Vision 2020 at the event in Riga.
How ALE is Introducing Tomorrow's Technology Today
Alcatel-Lucent Enterprise have always had a passion for next-level technology. They claim that their goal in business is to help their customers compete in a digital world, and there's never been a time when that's more relevant. In this age of digital transformation, Jack Chen began his speech by addressing the changing nature of our world. Thanks to the arrival of artificial intelligence, IoT, and even virtual reality, the way we live, and work is brand-new.
"Digital transformation is happening at an accelerated rate, changing the industry as we know it. This drive towards the future, is combining with an increased focus on customer experience."
For Alcatel-Lucent Enterprise, the future of technology is all about giving people the experiences they want and need in a time where new opportunities are emerging constantly. The barriers to communication are shifting, and ALE want to be on the cutting edge.
What is the ALE Strategy?
Jack noted that Alcatel-Lucent Enterprise is moving, like many businesses today, into the world of "X-as-a-service". Going forward, their combination of OTEC, Rainbow technology, and hardware of the UC world will all be key points in how ALE plan to compete in the industry.
Already, ALE have seen significant success with their Rainbow UCaaS solution, which opens the door to new collaboration services to users from every background, regardless of what their existing communication strategy might look like. Rainbow gives customers a "hybrid" way to enter the cloud, which is something else that appears on the ALE roadmap for the future.
Rainbow's position as a CPaaS strategy allows customers to integrate unique tools into their portfolio depending on what they need. This highlights ALE's focus on a more customer-centric business in the future.
"We're focusing very much on the use case of every industry, starting with the pain points of each sector. It's about finding out what value each feature can really deliver to the customer."
According to Jack, if you can understand the pain point for your customer from day one, then you can give them the service they really want, not just a one-size-fits-all strategy.
"This is the way we work, building our roadmap from the customer pain point, through user experience."
ALE and Digitally-Transforming Vertical Markets
In the years ahead, Alcatel-Lucent Enterprise will be looking at delivering new types of disruptive technology to the verticals that shape their business, including:
- Government
- Hospitality
- Healthcare
- Education
- Transportation
In his speech, Jack noted that the main point of focus for the company in the years to come, will be on making complex technology simple for every marketplace.
"It all starts with a focus on the customer. In the education side, for instance, we're looking at finding unique and simplified solutions for learning in the teacher and student community."
Learning from real case-study scenarios as they go, ALE believes that a standard feature set is no longer the way to differentiate yourself in a competitive industry.
