What happens when an unstoppable force meets an immovable object? Because that's where the flexible working and return-to-office debate looks to be heading.
Companies like Dell and Amazon have instituted full-time return-to-office (RTO) mandates, while a KPMG CEO survey last year found that almost two-thirds of leaders polled wanted to end hybrid working within three years. Many C-suites desire to return to pre-pandemic norms.
However, in the four years since the pandemic thrust flexible working into the spotlight, most knowledge workers have taken a liking to it. Blind, a forum of verified tech workers, polled 2,500 Amazon workers following the news of its full-time RTO mandate. Not only were 91 percent of respondents unhappy with the new policy, but almost three-fourths (73 percent) said they were considering moving jobs elsewhere.
That isn't an isolated incident. Owl Labs’ recent State of Hybrid Work Report 2024 supports the importance of flexible working for the modern workforce. It found that almost half of workers would quit their roles if their organisation ended hybrid working and instituted a full-time in-office policy. Putting this genie back into the lamp seems improbable.
Will this gulf between workers' and leaders' priorities soon reach breaking point?
"Yeah, it will," said Frank Weishaupt, Owl Labs' CEO. "I think 2025 seems to be where it is coming to a head."
"When we started this process after things started to get back to normal in 2021, there was this concept of, 'Hey, come back to the office,' and no one was really doing it on a regular basis. Then it was, 'Hey, come back to the office two days per week, three days per week, X number of days per quarter.' But 2025 seems to be the first time that many large bellwethers are putting their stake into the ground and saying, 'You need to come back to the office, or you no longer have your job.'"
"The story is far from over," Weishaupt continued. "Employees, without question, want flexibility. Almost half of UK workers would look for a new job that offered more flexibility. Seventy-four percent of UK workers still prefer hybrid work. Hybrid is the choice. A knowledge worker wants to be able to make the choice of where they're most productive, and flexibility is something that they're going to continue to want."
Weishaupt highlighted that in a tight labour market where there are few options, some organisations will follow the example of the full-time RTO pioneers and go back to the office, with many workers having no choice but to bite their teeth and follow suit. However, he stresses the need to find common ground between employees and employers.
"From an employer perspective, I think they look around and say, 'I have these facilities that I'm investing in, and they're partially or fully empty, and that's frustrating,'" Weishaupt said. "They want to make sure they're getting maximum productivity out of their employees. They also want to create that organic connection that we were probably used to pre-pandemic, where you're walking down the hall and having a casual conversation about something work-related."
"They want those things to happen, but I don't necessarily think they need to force people to sit in a cubicle from X time of day until Y time of day to make that happen," he added. "That is why I think coffee badging (more on that later) actually came to light in the first place. It was like, 'I see a certain value in certain tasks and certain things I can't get necessarily access to in a remote location, so I'm going to go into the office.'"
The concerning part for Weishaupt is that we're starting to reach the point where 46 percent of companies have implemented some sort of employee tracking, and 86 percent of those employees feel that that should be disclosed to them.
"Again, in a tight labour market, maybe it doesn't make a difference because the employer has pulled all the chips," Weishaupt explained. "But I think as things loosen up and you look at the factors that would drive you to leave a company, it's, 'Is this company headed in the right direction? Do I have a great boss? Do I have the right compensation? Also, do I have the flexibility to choose where I do my best?'"
"2025 will be a year where I think we get more conflict than we have in the past, but I think we need to figure out how to come to some happy medium here."
The State of Hybrid Work Report: An Origin Story
UC Today caught up with Heishaupt to discuss Owl Labs' aforementioned State of Hybrid Work Report, published towards the end of last month. Weishaupt started as Owl Labs CEO in October 2018, 18 months before the COVID-19 pandemic brought the hybrid work debate onto centre stage.
"Remote work was always this thing that was growing in popularity with the concept that you didn't have to necessarily live in London to compete for jobs in London," Weishaupt recalled. "That's the direction it was going. Then, obviously, everything changed pretty significantly in 2020."
The annual reports offer Owl Labs insight into "the mentality of the worker as we settle into the new world".
"For me, there's no real big surprise that hybrid work is still the preferred method for most employees because they want that flexibility," Weishaupt continued. "Let's face it, in today's world, a knowledge worker really only needs good Wi-Fi and a laptop to be able to have an office, and they want the flexibility to be able to work where they want when they want."
As a company whose technology facilitates hybrid work, monitoring the pandemic's normalisation of the concept before observing its half-life effect in the years since saw Weishaupt and Owl Labs become an authoritative voice on the subject. They often were the first to identify compelling trends, such as managers adopting "stealth" flexible working stances in defiance of company policies and the stress of seasonal RTO mandates.
Owl Labs even coined a new phrase when it reported on the growing trend of "coffee badging" last year. Coffee badging, where employees spend a few hours in the office before heading home to continue their workday remotely, has gained popularity over the previous year and even prompted Amazon to begin tracking the length of time workers spend in the office—before it introduced its full-time RTO policy.
How did Weishaupt reflect on the phrase's growing ubiquity and how the trend itself has evolved over the course of 2024?
"In 2023, we really wanted to investigate how employees were dealing with return-to-office mandates," Weishaupt explained. "We found that the office still has a role, and this concept of coffee badging is the idea of employees going into the office, but not necessarily in the traditional eight-to-five time frame that has been the workday for decades."
"On one extreme, you have employees who are trying to get around return-to-office mandates by just showing up and making sure that someone knows they're present, to the point where they're going to the office for periods of time for things that may make sense or might be the right reasons for them to go back into the office," he elaborated.
Weishaupt highlighted that being in the office still has a role. Workers go in to leverage technology they might not have access to in their home office, as well as to collaborate with colleagues in-person or just for the social experience. That is the stable part of the worker mentality around coffee badging.




