Conference calls are an established part of working life. Yet, what is supposed to be an efficient way to conduct business can often become a frustrating task dominated by classic disruptions. Let’s be honest, we’ve all experienced it: awkward dial-in details, not knowing who’s joined, background noise, and late joiners.
Time wasted on cumbersome conference calls is an expensive challenge to ignore, costing UK businesses up to £14bn in lost resource. It’s also a major security risk: 60 per cent of conference callers consider it the norm not knowing who has joined.
New communication and collaboration technologies have emerged and evolved over the last decade, providing opportunity to tackle these disruptions in new ways. However, one company has chosen to take a unique approach; doing away with specialist features and instead focusing on creating an intuitive, fail-safe experience that exceeds end user expectations. That company is LoopUp.
LoopUp is a UK-based SaaS remote meetings solution designed to provide a premium experience for business people who rely on conference calls to conduct daily business.
LoopUp, which was the UK’s first tech IPO following Brexit last year, saw a 39% growth in revenue in 2016 at a CAGR of 38% and provides valued service to over 2,000 customers across the world – but what exactly is it and how does it differ from other SaaS conference call providers in the market?
In order to find out, we took a look at what LoopUp has to offer and how we feel businesses would benefit most by investing in it.
How does it look?
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LoopUp employs a single-pane-of-glass interface that can be accessed across multiple devices.[/caption]
With an intuitive, user-friendly interface that streamlines the remote meetings and conferencing experience, LoopUp eliminates unnecessary distractions and delays and provides the user with a single-pane-of-glass interface that can be accessed across multiple devices.
Built for simplicity, LoopUp cleans up the clutter and enables users to join meetings effortlessly from any device without needing to install surplus plugins. It will even integrate with Microsoft Outlook to simplify the creation of invites, deliver alerts and provide a quick way to join meetings.
What can it do?
With four global data centres in London, Chicago, Hong Kong and Sydney, LoopUp is a true global cloud communications powerhouse that provides premium voice quality and failsafe reliability to a wide variety of customers around the world. Offering a world-class infrastructure that is built for resilience and redundancy, LoopUp customers can rest assured that every meeting will run smoothly without fault from start to finish.
At the core of the LoopUp proposition is its join link, which appears in every meeting invite. By clicking on the link, guests are taken to the meeting interface where they choose the number they want to join from (for instance their office line or mobile phone), and LoopUp will call out to them. This removes the hassle of remembering dial-in numbers and access codes, and guides users to more visual, web-based collaboration.
Also central to LoopUp’s product functionality is its one-click screen sharing. From a prominently displayed button at the center of the meeting interface, users can easily share their screens for engaging collaboration sessions. Hosts will download a simple plug-in their first time sharing, but guests never have to download anything to view what is being shared.
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LoopUp's concise mobile interface[/caption]
With full Outlook integration, LoopUp enables hosts to create pre-formatted invitations for guests who are able to quickly join the call by clicking the enclosed link rather than having to dial in. Hosts receive LoopUp’s patented call start alerts when their first guest joins the meeting, which helps hosts avoid being late or leaving guests on hold.
During the call, hosts can maintain call quality by muting distracting background noises, adding missing guests or dropping unwanted guests with just a few clicks.
All meetings and conference calls made through LoopUp are thoroughly secure. LoopUp’s meeting interface clearly displays who is on and who is speaking, so users can speak freely knowing confidential information isn’t being overhead by unwanted or unknown guests. LoopUp is also ISO/IEC 27001 certified globally for Information Security Management and known for its partnership with global market leaders for data centre and colocation facilities.



