ICC Group and Vapour Unite To Overhaul Customers’ Comms

Pair unite to advance cloud-first comms model for customers

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ICC Group
Unified Communications & CollaborationNews

Published: April 14, 2021

Marian McHugh

Technology Reporter

The ICC Group has teamed up with cloud specialist Vapour to digitally transform customers’ communicationsΒ infrastructures.Β 

The collaboration will seeΒ the companies work together to provide the best solutions to customersΒ seeking aΒ cloud-first overhaul of their commsΒ environment.

β€œAs is the case with any partner we choose to collaborate with, critical to ICC is anΒ unswervingΒ commitment to putting the customer first,” explainedΒ The ICC Group’s CEO, Leon Wheeler (pictured above right).Β Β 

β€œSo, whetherΒ we’reΒ devising a business continuity solution rich with disaster recovery functionality, a savvy comms platform toΒ facilitateΒ productive remote working, or an analytics layer to unlock business intelligence, itΒ has toΒ centreΒ on what the customer needs, not what we’d like to sell.Β 

β€œThis sounds like such an obvious statement to make, but you’d be surprised how much of this still goes on – and it just doesn’t cut it, especially in the current landscape.” 

ICC has a team of around 60 nationwide, with customers across the SMB,Β enterpriseΒ and public sector.Β It’sΒ success to date hasΒ mainly beenΒ aΒ result of its hardware product and maintenance offering but it hasΒ joined with Microsoft Cloud Solution ProviderΒ VapourΒ to bolster its partnerΒ portfolio.Β 

Vapour has already transitioned ICC itself from a legacy on-prem voice system to a licence-basedΒ softphoneΒ environment designed to supportΒ the work of its staff across the company’s four offices.Β Β 

VapourΒ CEO,Β Tim Mercer,Β added: β€œLikeΒ Vapour, ICC is a technology-agnostic business that doesn’t push its own product agenda. These guysΒ don’tΒ try and sell something from theirΒ kitbag, just because it makes life easy. TheyΒ reallyΒ get to the heart of the customer’s requirements and develop the right-fit solution from there. I’m excited to see where we can go together.” 

β€œEven this simple transition for our own business, will bolster our grip on what’s going on – particularly for customers interacting with our service desk,” statedΒ ICC’s Head of Solution Sales,Β Gary Saunders (pictured above left).Β Β 

β€œArmed with more intel, we can fine-tune the level of service we provide. We canΒ analyseΒ email and instant message dialogue too, which would traditionally have only been possible withΒ a very expensiveΒ omnichannel platform. This is exactly the type of functionality we canΒ open upΒ to our customers, with ease. There are even Technology as a Service options in the pipeline.Β 

β€œIt all comes down to adding value, and the perception of value has changed significantly in the last 12 months. Customers need agility from their supplier – that’s what leads to long-term relationships – and that’s exactly what we seek in our suppliers too.” 

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