As digital transformation continues at an accelerated pace and preferred methods of engaging customers evolve, the average company is leveraging a broader range of communication channels to do business. This includes email as well as a mix of mobile, text, social media and collaboration tools.
Supporting this expanded mix of communications types is crucial for businesses to maintain the best possible customer experience, but it’s not without its challenges. Governance and regulatory demands for customer communications are dramatically increasing, and organizations must possess adequate visibility into their communications data across every channel.
Smarsh, a leader in the compliance landscape, created a platform specifically designed to help companies unify their insights, track important communication signals, and analyze essential data. Here’s everything business leaders need to know about the Smarsh Enterprise Platform.
Smarsh Enterprise Platform Review: The Features
The Smarsh Enterprise Platform is an end-to-end SaaS solution designed to address the unique needs of current compliance programs. The comprehensive ecosystem delivers a centralized environment for management and governance across over 100 communication types and various channels, such as instant messaging, voice, email, and mobile chat..
According to the Chief Product Officer of Smarsh, Goutam Nadella, the enterprise-grade AI platform was designed to offer the agility businesses need in a changing landscape. With the Smarsh Enterprise platform, companies can support modern work practices, reduce time spent on complex auditing processes, and boost their chances of spotting risks sooner.
The key features of the Smarsh Enterprise Platform fall into several key areas:
- Capture: The Smarsh Capture solutions support the collection and management of communication data across more than 100 channels. Capture coverage extends across well-known platforms like Reddit, Zoom, Slack, and Microsoft Teams. Smarsh natively captures and manages communications from every channel to ingest and enrich content. Open API infrastructure also allows the capture of any custom channels that are not natively supported by Smarsh.
- Archive: With the Smarsh Enterprise Archive, companies gain a comprehensive, compliant storage solution, allowing for the most effective communication retention processes. The petabyte-scale archive is designed to comply with directives from regulators like the FCA, SEC, FINRA and IIROC while at the same time providing the tools to manage data privacy requirements like GDPR and CCPA. This solution meets the most stringent regulations for data retention and immutability to keep companies safe. End-to-end reconciliation provides users complete visibility into the volume of data captured from each environment, and managed retention means customers can store data by use case.
- Warehouse: The Enterprise Warehouse exists at the heart of the Smarsh Enterprise Platform. Featuring an agile elastic infrastructure and exceptional flexibility, the Enterprise Warehouse allows for complete control over retention periods. Users can benefit from data lifecycle management, short retention periods, and scalable storage.. According to Smarsh, the solution can help to reduce retention costs by 50% by reducing dependence on disparate systems.
- Conduct: The Enterprise Conduct system from Smarsh allows business leaders to take their strategies for supervision and surveillance to the next level in today’s complex workplace. Using modern artificial intelligence and machine learning, “Conduct” reduces the noise in workflows by as much as 95 percent and reveals valuable insights into business operations.
- Discovery: Enterprise Discovery from Smarsh supports demanding legal workflows of early case assessment and legal holds. Featuring a fast search engine, your teams can collect, refine and export a concise set of communications to meet legal requirements without exposing new risk. . All data is retained in the channel’s native context and format.
The Benefits of the Smarsh Enterprise Platform
The Smarsh platform is a robust solution for companies searching for effective ways to analyze communication signals and maintain compliance in an evolving landscape. As hybrid and remote work practices continue to evolve, the volume and variety of data businesses collect and retain are transforming. As the latest solution in communication intelligence, the Smarsh Enterprise Platform enables companies to identify risks across a multitude of communication channels.
Key benefits include:
- Exceptional coverage: Smarsh natively captures and manages the broadest range of communication solutions from more than 100 channels to give companies complete control over their data. The petabyte-scale, elastic structure ecosystem offers infinite flexibility to growing and evolving brands, allowing for excellent visibility and data management.
- Time savings: The solutions built into the Smarsh Enterprise platform help companies to save time on auditing and data management strategies without compromising compliance. The solutions span the entire lifecycle of communications data for end-to-end efficiency improvements. According to Smarsh, the reconciliation dashboard alone can reduce the time spent confirming audit trails by 20%.
- Native capture: You need to be where your customers are. Thanks to a native capture process, Smarsh also ensures you can provide the right channels for customer communication, while ensuring regulatory compliance and effective data governance. All data collected from each communication channel retains its native context and format for unhampered insights. Companies can use native capture technology for best-in-class insights and better security management.
- Excellent security: The elastic and scalable warehousing, archive, and capture tools offered by Smarsh offer great peace of mind. Smarsh puts cybersecurity top of mind, using advanced encryption to safeguard data even more effectively than on-premises alternatives. Companies can also implement role-based access strategies to protect themselves against data leakage and misuse.
- Versatile use cases: This powerful cloud-native solution ensures any company can monitor, capture, retain, and analyze the signals in their communication channels, no matter how complex their infrastructure might be. Smarsh Enterprise Archive adheres to the strictest data retention and governance regulations, including GDPR, IIROC, FINRA, MiFID II, and FCA.
The Smarsh Enterprise Platform ensures businesses have peace of mind in an ever-more complicated digital space. Essentially, the Smarsh Enterprise Platform future-proofs your business data strategies by allowing you to collect, retain, and act on signals in your data..
Who Needs the Smarsh Enterprise Platform?
The complexity of communications data management will only continue to increase in the years ahead. As new forms of digital discussion emerge and business technology users grow more distributed, no organization can afford to underestimate the importance of effective data management. This is particularly true when compliance regulations and privacy expectations also evolve quickly.
With the Smarsh platform, companies can sidestep the common headaches associated with capturing, retaining, reviewing, and sharing vital communication data. Leveraging the public cloud’s flexibility, agility, scalability, and performance, the Smarsh Enterprise Platform simplifies regulatory compliance. This tool allows business leaders to uncover risks faster, eliminate threats, and ensure they’re always ready to comply with audits and investigations.
