Cisco Webex is surging back into the spotlight with help from partners like Gamma, who are making Webex more accessible, channel-friendly, and future-ready than ever before.
Speaking to UC Today, Will Morey, Business Director at Gamma, explained why Webex is quietly becoming one of the most powerful UC platforms on the market—especially for partners looking to differentiate, innovate, and scale.
The Webex Renaissance – Why Now?
“There’s definitely a resurgence,” Morey said. “We’re seeing real traction, and it’s not just anecdotal. At our recent UCaaS events, interest in Webex was through the roof. Standing-room only.”
So, what’s behind the revival? It’s not just Cisco’s legacy or branding. It’s the development being poured into the platform, particularly around AI and its wider workplace platform vision. Dave Michels recently spoke about Cisco and how its AI story is helping them compete. View that interview here.
AI at the Core of the Webex Experience
Cisco’s Webex platform has evolved into a future-proof collaboration hub, with AI-powered features quickly becoming essential for modern workforces. This includes:
- Real-time transcription and translation in 120+ languages
- AI-generated meeting summaries and smart highlights
- Embedded video casting tools like Vidcast
- Live audience engagement features with Slido
“Cisco is proving they’ve got the R&D firepower,” said Morey.
“They’re investing heavily in innovation, and Webex is now leading in features that other platforms can’t match—especially in regulated, multilingual, or high-security environments.”
For a deep dive on Webex, and its AI functionality see our comprehensive guide here.
Webex for Gamma vs. Webex for Horizon
Gamma’s 850,000 users are facing competitive pressures like every business. However, the power Gamma is bringing to partners and users is a way to address their collaboration needs today and take them on a journey to Webex’s AI-enabled workplace platform when they are ready. To address these diverse customer needs, Gamma offers two Webex pathways:
- Webex for Horizon – the Webex client layered on top of Gamma’s Broadsoft-based Horizon platform. Ideal for existing customers looking for a sleek, modern UI and added collaboration features without overhauling infrastructure.
- Webex for Gamma – a fully integrated experience using Cisco’s native platform. It’s built for businesses ready for next-gen functionality and AI-powered experiences from the ground up.
“It’s about giving customers a way to evolve, not revolutionise, their comms stack,” said Morey. “Most SMEs don’t want to rip and replace. They want to be taken on a journey, and we help them do that at their own pace.”
AI That Meets Specific Market Needs
While Webex’s AI features are impressive, what really matters is that they solve real-world problems. For example, multi-language transcription and compliance are deal-clinchers in markets like the Welsh public sector.
“Sometimes Webex isn’t just the ‘nice’ option—it’s the only option,” says Morey. “If your organisation needs to work in English and Welsh, Webex just delivers.”
Channel-First, Channel-Friendly
One key reason for Webex’s recent rise is how channel-friendly the proposition has become through Gamma. From intuitive provisioning portals to commercials tailored for resale, Gamma has invested heavily in making Webex easy to adopt and profitable to sell.
“Webex is powerful, but not always simple. That’s our job,” Morey explained.
“We simplify, wrap it, and make it easy for our partners to take to market.”
This includes:
- Value-added hardware bundles
- Pre-sales and deployment support
- Marketing enablement via Gamma’s Accelerate platform
- Flexible licensing and bundling options
The Bigger Picture
While Gamma is bullish on Webex, it’s part of a bigger vision—giving partners a full suite of UC tools to meet any customer requirement, whether that’s Teams, Horizon, IPECS, or Webex.
Morey said, “Webex is one of the most exciting tools in the partner toolbox right now.”
Webex’s AI-powered capabilities are no longer a “nice-to-have”—they’re fast becoming a competitive necessity. With Gamma making the platform accessible, profitable, and easy to deliver, channel partners are well positioned to leverage Webex as a premium, next-gen UC proposition.
