There’s no shortage of AV and collaboration vendors promising “smarter” systems, but how many actually deliver results that tangibly matter? In UC Today‘s recent video conversation with Patrick Heyn, VP of Q-SYS Marketing at QSC, he outlined a vision that cuts through the noise.
This isn’t about adding more devices or chasing the latest trend but creating a full-stack AV platform that’s intelligent, open, and handcrafted to deliver genuine value at scale.
As Q-SYS takes the stage at InfoComm this week, it’s the perfect time to explore how its platform is helping IT teams and digital workplace leaders surpass merely modernizing their AV, and helping them drive authentic, measurable change across the organization.
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Smart AV Built for the Real World
AV has often been the odd one out in enterprise IT. It’s traditionally been characterized as overly complex, hardware-bound, and frustratingly siloed. Q-SYS dramatically flips that narrative. Its platform approach redefines AV as more like flexible, scalable software infrastructure designed to interact elegantly with the rest of your tech ecosystem.
“If it’s already designed to work together, then it’s going to be less expensive to integrate, less expensive to service, less expensive to upgrade,” Heyn told UC Today. “You’re looking at maximizing long-term value.”
That means IT teams can roll out and manage AV systems the same way they handle everything else, using standard protocols to allow interconnectivity across natives and a robust partner ecosystem , real-time data to drive feed decision making, cloud connectivity to manage the system. This ultimately culminates in fewer team headaches, less time down the drain troubleshooting rooms, and a far quicker path from proof of concept to global deployment.
When Heyn talks about “removing friction,” he means eliminating all the hand-holding and custom programming that once gave AV the perception of being a “black box”.
From Real-Time Data to Real-World Impact
Q-SYS really shines by ushering intelligence into the room design, without making the experience feel over-engineered. Its platform listens, senses, and responds in real time, leveraging everything from microphones and cameras to occupancy data and external systems.
Walk into a meeting room, and the lights adjust. A conversation starts, and the system knows where to focus the camera, and reinforces the audio. Walk up to a display, it comes alive. If the space sits empty all afternoon, it powers down automatically. These aren’t superfluous features but tangible improvements that save energy, reduce wear and tear, and relieve pressure on support teams.
This meticulous design fulfils the dream of AI in collaboration spaces, where thoughtful automation solves everyday pain points for users and IT alike while demonstrating actual ROI.
“The technology should just feel invisible to the participants,” Heyn said. “It should wash over them like water. It shouldn’t be an impediment or source of anxiety. It should be a conduit for communication.”
Design Once. Deploy Anywhere.
Standardization is the holy grail for IT and AV leaders managing global estates. Q-SYS renders that achievable. Once you’ve designed a space, be it a boardroom or hybrid training environment, you can confidently replicate it anywhere. The same controls, same logic, same user experience, no matter the region or room size.
That kind of repeatability streamlines rollout and ensures consistency across the business. When you can count on things working the same way everywhere, it’s easier to support, scale, and trust.
“If you want to dip your toe in, apply the platform approach to one room,” Heyn explained. “If you like what you see, you don’t have to throw away what you’ve done. Q-SYS is designed to scale.”
It’s Not Just About Better Meetings
At its base, the Q-SYS Full Stack AV Platform uses AV as a lever to unlock broader business outcomes. From reducing operational costs to improving space utilization to supporting more inclusive hybrid work, it’s enabling AV and IT teams to deliver measurable impact instead of straightforward technical upgrades.
Are you curious about how a full-stack AV platform could transform your enterprise? Visit Q-SYS.com to explore its full-stack AV platform, or watch recordings from InfoComm 2025.
