Being a pillar of commercial success for any brand, marketing is an area requiring extensive attention to detail, advanced organizational capabilities, and added foresight. Considering all that, no marketing team today can afford to go without a project management app which fully meets its unique requirements and supports its efforts to reach the target audience.
All-in-one project management software Zoho Projects provides marketing teams with all they need to make the best out of their resources and staff, easily creating workflows, pulling valuable insights, and improving productivity.
What Do Marketing Teams Really Need?
One of the most critical needs of marketing teams is a platform allowing them to properly brainstorm together. Each member should be able to weigh in their opinion, ultimately allowing the team to reach the best marketing plan.
Once a marketing plan has been established, it’s no less important to provide team members with a designated space where they can write relevant content, experiment with marketing copy and comment on each other’s work.
Two other key needs for marketing teams are goal setting and time management.
Marketing is tightly related to time-sensitive tasks, and sticking to deadlines is critical in order to properly reach relevant audiences. Therefore, it’s important for any marketing team to have a single interface where members can create tasks and keep track of their progress.
Finally, just like any other type of team, a marketing team needs to keep employees productive, but not too busy; and provide them with an overall easy and enjoyable work experience as they work towards their goals.
How Does Zoho Projects Answer Those Needs?
Zoho Projects is designed to cater to the unique requirements of marketing project management with a number of key tools and features.
1. Efficient Goal Setting
Every marketing team has to define clear, actionable goals to execute its marketing plans to their fullest. Zoho Projects allows teams to break down campaigns into milestones, can create a task-list, set up tasks and sub-tasks, add descriptions and use the calendar view to help visualize workflows.
“Zoho Projects has been a game changer for us,” says Carlos Valladares, CEO at Michigan-based CIS Agency. “We accompany small businesses from the early branding stage, and there’s so much information to handle. With Zoho, all those details are broken down into very few steps.”
2. More Professional, More Collaborative Writing
One of the pluses of Zoho Projects is its seamless integration with Zoho Docs. This allows team members to improve their writing skills while getting in-app comments and feedback from colleagues, making for easier collaboration.
3.Optimization of Individual Workloads
There’s a fine line between overworking and underworking an employee, and Zoho Projects is here to help you maintain that delicate balance. With the app’s resource utilization chart, you can see exactly who’s been getting too much or too little work and move around tasks as required.
4. Seeing the Big Picture
Zoho Projects helps marketing teams make optimal use of their time and resources by providing them with a bird’s eye view on their budget and tasks from the Dashboard, allowing them to analyze their progress using a Planned vs. Actual chart, and providing reports with useful insights.
“Managing numerous projects, I can simply open the Zoho Dashboard and see which project is on track, which is falling behind, and which deadlines are approaching” shares Aya Ragheb, Manager of Analysis Department at Marketeers, an Egypt-based market research firm. “This way I can prioritize tasks much better.”
5. Time-Saving Templates
With Zoho Projects, teams can refrain from having to manually set up the same workflows repeatedly. The app allows setting up blueprints for commonly used campaign types, so one can simply choose an existing template instead of creating one from scratch.
6. Productivity Anytime, Anywhere
Creativity isn’t limited to the time you spend at your desk. Zoho Projects allows teams to manage projects and brainstorm ideas no matter where they are, with mobile versions for both Apple and Android.
“To me, one of the most important benefits is the mobile version,” Valladares shares. “It helps me stay involved even when I’m traveling and make sure we’re offering the customer a timely turnaround for their project.”
