What has been your business/work highlight or achievement of 2024?

Helping to re-shape Omida’s view of various market landscapes for our clients.

Who do you think has had the most positive impact on the UC space in 2024 and why? 

My superstar analyst team!

What was your biggest business surprise in 2024?

That we are still struggling to find a meaningful ROI for AI.

What was the most useful business book/podcast you’ve read/listened to in 2024?

Motivation by Stefan Falk.

What’s the biggest challenge you and your team will face in 2025?

Trying to articulate vendor differentiation in a crowded UC market.

What technology will have the greatest impact on your business in 2025 and why?

New collaboration tools such as Zoom Docs, Notion, etc.- It frees us from Microsoft Office attachments in Microsoft Teams.