Businesses will “reap the benefits of 5G” over the next 12 months as working environments move from to a hybrid working solution.
That is the prediction of Gamma’s Chief Marketing and Product Officer, Chris Wade, who told UC Today that the move to a hybrid working environment after the COVID-19 pandemic would pave the way for the latest mobile connectivity to be employed and provide faster, more sustainable connectivity.
“In 2021 we will reap the benefits of 5G” said Wade. “With reduced latency and faster data throughput, this technology will improve UCaaS performance and business productivity, as fast and seamless video conferencing and calling become the norm in enterprise communications and collaboration.
“The most obvious effect of 2020 on the coming year is the significant shift in the way businesses work and operate”
“Remote working is here to stay, and in some instances, it will transform into hybrid working, allowing employees to seamlessly split their time between the office and their home.
“This will create a new set of challenges and opportunities for businesses – employees will benefit from more flexibility and work-life balance, while organisations may choose to reduce their office footprint and travelling requirements.
“However, to successfully make this shift, organisations will need to reevaluate their short-term strategy and implement long-term solutions to substitute the sticking plasters tools that kept them afloat during the pandemic.”
The human touch
Wade went on to add that, as interactions with customers continue to move away from traditional forms, businesses will also be embracing new communication methods.
“In 2021 cloud and UCaaS adoption will continue to rise, but we will also see a greater focus on human connections: organisations will want to employ solutions that benefit everyone they touch, their customers as much as their employees,” he said.
“Even before the pandemic, people had begun to prefer digital over traditional communications methods to engage with a business. This shift has just been accelerated in the past months and will continue to accelerate in 2021, as both customers and employees now want to connect with a business through a variety of different digital channels – from video and voice, to instant messaging and chat.
“In light of this, omnichannel will continue to be a dominating trend in the coming years and will become a key differentiator for organisations. Ensuring security and compliance, while employing an agile and scalable cloud-based solution that seamlessly integrates across channels, will be increasingly important for organisations hoping to secure ever-so impatient and demanding clients.”
