Call Recording & Analytics: Why Data Intelligence is the Vital Link in Effective Supply Chain Management

COVID backlogs, the war in Ukraine, global labor shortages – is it any wonder why the world’s supply chain is under constant pressure?

Businesses of every sector, seemingly short of everything with which to serve customers in the way they would wish, are at the mercy of uncontrollable forces capable of undermining even the slickest of operations.

And that’s all separate to the global rise in costs for pretty much everything.

It means effective supply chain management is crucial. From the control of the flow of goods, data, and finances related to a product or service, to the procurement of raw materials and the delivery of the product at its final destination, supply chain management continues to be challenged.

The ability to plan with confidence is, of course, critical. That, plus the ability to rely on those plans delivering as they should.

There are myriad moving parts, but effective communication remains key.

Suppliers, partners, colleagues, customers: there has to be a smooth, uninterrupted connection between everyone. It supports the vital and fast pace sharing of information, aids in a clear and simultaneous understanding of any the issues, and empowers all parties to respond quickly to each other in a crisis.

Technology, of course, is playing its usual pivotal part.

Artificial Intelligence (AI)-driven conversation analytics and custom business intelligence dashboards are equipping the smarter enterprises with the modern tools they need.

All they have to do is pick the right provider partner.

“It all comes down to visibility and transparency – after all, we can’t fix a problem we don’t know we have, and we can’t respond to challenges unless we know they’re there,” says Craig du Plessis, VP of Analytics at leading call recording and compliance experts CallCabinet, whose clever enterprise-class AI analysis, conversation analytics and intelligence solutions deliver big.

By leveraging their innovative technology, organizations can gain valuable insights from customer and supplier conversations and proactively identify potential challenges in their supply chain – effectively helping them stay ahead of the curve and predict supply chain issues.

As mentioned, not having a complete view into what is happening in the supply chain is currently a huge challenge for businesses all over the world, not to mention the impact on revenue.

Indeed, the potential ramifications are significant. According to a recent report by Accenture, supply chain issues could result in a potential €920 billion cumulative loss to the gross domestic product (GDP) across the Eurozone by the end of this year.

However, while data is critical to successful supply chain management, obtaining it can be difficult and time-consuming. The same Accenture survey showed that up to 50% of procurement teams’ time was spent looking for data – a problem compounded by many of them having to define what the right data is.

CallCabinet’s ‘Conversation Analytics’ solution easily integrates into an enterprise’s existing communications and collects voice data, and data from multiple communication channels such as video, email, chat and social media.

It then employs next-generation AI to interpret that data and make it an actionable source of invaluable business intelligence via impactful, easy to read, business intelligence dashboards.

“This is more than just a trend – conversation analytics is proving to be an invaluable tool for companies that are looking for growth, modernization, and business transformation,” says du Plessis.

“Comprehensive conversation data collection and analysis allows businesses to identify patterns, trends, and anomalies that could indicate potential supply chain issues.

“It enables companies to monitor key performance indicators, track delivery timelines, and identify bottlenecks or inefficiencies in the supply chain. Real-time monitoring and customizable reporting provide actionable insights that facilitate proactive decision-making and problem-solving.

“Additionally, CallCabinet’s predictive analytics capabilities utilize machine learning to analyze historical data and identify potential future supply chain issues. By detecting early warning signs and predicting possible disruptions, companies can take preventive measures, optimize their operations, and maintain uninterrupted supply chain flows.

“It’s bridging the gap between inventory numbers and real-world operations, allowing businesses to have a clear view of what is happening both up and down the supply chain.”

To learn more about how CallCabinet can help your and your customers’ businesses leverage the transformational power of call recording and analytics click here.