Pindrop has announced a strategic partnership with Webex by Cisco to integrate its AI-driven security tools directly into the Webex Suite and Webex Contact Center.
The collaboration aims to help enterprises safeguard digital collaboration and customer interactions against the growing threats of AI-powered fraud and synthetic media.
“Trust is the foundation of collaboration, and enterprises depend on Webex’s secure and reliable platform to operate with confidence in today’s digital economy,” said Amit Barave, VP of Product Management for Webex Suite & AI at Cisco.
“By integrating Pindrop’s AI-driven fraud and deepfake detection across the Webex Suite, we are helping customers protect their most sensitive conversations across meetings and calls while driving productivity at scale.”
Cisco customers will now have access to Pindrop’s full suite of enterprise-grade solutions. This includes passive voice biometric authentication, advanced fraud detection, consortium-driven fraud intelligence, and Pindrop Pulse for Meetings.
By analysing audio, video, and location data simultaneously, Pulse for Meetings verifies “Real Human, Right Human, Right Location,” helping enterprises protect high-stakes meetings from impersonation and synthetic attacks.
Why IT Leaders Should Take Notice
The integration highlights a shift in enterprise security strategy – traditional defences like network firewalls and endpoint protection are no longer enough.
With AI-generated voices and videos on the rise, organisations face new types of fraud that can bypass conventional safeguards.
Embedding authentication and fraud detection directly into collaboration platforms gives IT teams a proactive way to verify interactions in real time.
In Webex Contact Center, Pindrop solutions enable passive biometric authentication for trusted customers while advanced fraud detection and device intelligence guard against account takeovers and synthetic identities.
In Webex Meetings, Pulse for Meetings provides real-time, multi-modal deepfake detection to verify participants and secure sensitive conversations.
Voice and video are the foundation of how enterprises engage customers, employees, and partners,” said Dr. Vijay Balasubramaniyan, Chief Executive Officer, Pindrop.
“By bringing our newest innovation, Pulse for Meetings, together with proven authentication and fraud detection into the Webex ecosystem, we are giving organisations enterprise-grade protection across every interaction.”
Industry Context and Recent Trends
The wider enterprise security landscape is evolving quickly.
According to MarketsandMarkets, the global fraud detection and prevention market is projected to reach $65.68 billion by 2030, expanding at a 15.5 percent compound annual growth rate from 2025 to 2030.
Meanwhile, incidents of deepfake-related fraud are growing sharply: Keepnet Labs reports that such incidents increased tenfold between 2022 and 2023, with the volume of deepfake content expected to grow 900 percent annually.
These trends reflect a convergence of two factors. First, AI and synthetic media are becoming increasingly accessible, lowering the technical barrier for sophisticated fraud.
Second, enterprises are relying more heavily on digital collaboration tools, meaning that sensitive communications are moving online and across video and voice platforms.
For IT leaders, this creates a pressing need to integrate verification and fraud detection at the point of interaction rather than treating it as a back-end concern.
