Microsoft partner fuse2 plans to double its revenue to £5m in the next two years, according to Chief Technology Officer, Wayne Mills-Kidals.
The Manchester-based UC specialist was founded in 2016 and offers services such as voice, connectivity and Teams Direct Routing, and counts 3CX and Ribbon among its vendor partners. The firm has seen accelerated growth in the past 12 months and is considering M&A as a way to continue that momentum.
“It would be nice to get to that £5m turnover in the next two years; we’d maybe look at some acquisitions on the way to speed that [growth] up,” he told UC Today.
“We’ve seen huge growth in the past six to nine months, not just in revenue but the actual profits in the business have increased as well. that’s allowed us to use that wisely and it’s all been invested back; a lot of the money that we’re making is all going back into improving the offering for our customers.”
Mills-Kidals co-founded the firm alongside COO Christopher Blagg, and previously worked in voice services roles at Metronet UK and Timico. Fuse2 quickly became a Titanium Partner with 3CX and was “one of the first” to offer Direct Routing for Microsoft Teams two years ago.
“We [were offering Direct Routing for Teams] before any of the big boys were even talking about it,” he stated.
“That allowed us to get a real good customer base and knowledge in that area and we’ve got some really interesting customers from doing that early. We’re really strong in the education sector, for example.”
It also now offers ‘One Stop Shop’ cloud solution through Anywhere365, which is the only call centre solution thus far to be certified to work with Teams. It works with fuse2’s Direct Routing-as-a-service (DRaaS), which has been a “great driver” for growth over the past year, according to Mills-Kidals.
The company also has a channel proposition, where partners can buy its white label solutions, but the CTO emphasised that it doesn’t compete with its partners.
“The partners have the ability to buy products and services from us cheaper than we sell directly, so we don’t undercut the partner channel,” he explained.
“What we do differently is give partners a full white label bill offering as well; we don’t need to go to a billing house, it’s all in our portal. It’s kind of like we’re sitting in both camps, but it works quite well and we’re not competing against the partners, though we do work directly with customers as well.”
Mills-Kidals reckons the UC market will start to saturate in the coming years butis confident that fuse2 can navigate through it because of its adaptability.
“We were an early adopter with some of these technologies and it gave us a head start,” he stated.
“While we do have that head start, we always are going to be playing catch up [with bigger companies] and we might see that affect certain areas of growth. But it’s just about constantly adapting and being able to have your finger on the pulse. That’s the beauty of having the dynamic business that we have – we can adapt to changes much quicker than some of these big organisations.”
