There’s been a lot of noise in the UCaaS space lately. Platforms are rebranding, products are disappearing, and vendors are pivoting. The lack of clarity can be exhausting for channel partners trying to traverse this chaos.
Gamma knows that, and more importantly, it’s doing something about it.
With Horizon remaining a cornerstone, Webex deepening integration, and BroadWorks now publicly reaffirmed by Cisco, Gamma is delivering a future-facing UCaaS strategy without asking partners to start from scratch. Everything aligns under the ‘Migrate’ track of the Gamma Edge framework, offering a clear, supported path forward.
If you’ve been waiting for clear-cut clarity before taking action, now’s the time to move.
Market Pressure Is Real and Gamma’s Strategy Meets It Head-On.
The market is demonstrably tough right now. Partners are under pressure to modernise their UC portfolios while protecting recurring revenues. Customers want more from their platforms, with fewer complications. At the same time, industry speculation about the future of certain technologies has created uncertainty, particularly around BroadWorks.
That’s why Cisco’s April 2025 announcement mattered. In a direct statement, DP Venkatesh, Cisco’s Chief Growth Officer for Collaboration, called BroadWorks a “pivotal component” of Cisco’s UCaaS future. That wasn’t lip service but a public confirmation that BroadWorks will continue to evolve and support global growth strategies.
Gamma didn’t need convincing. Its BroadWorks-based UCaaS platform Horizon has long been a bedrock for partners across the UK. But now, with Cisco backing BroadWorks’ future, that commitment carries even more weight.
For partners still building on Horizon or those considering the next steps, this is not the time to hesitate. The platform’s future is secure, and the opportunity is clear.
Horizon with Webex vs Webex for Gamma: What Partners Need to Know
Some confusion has crept in around Gamma’s dual Webex offer. Understandably, differentiation can get lost in translation when two products share the same branding architecture.
Horizon with Webex brings together Gamma’s Horizon voice platform with Cisco Webex’s collaboration features in a single, intuitive app. It’s a familiar, flexible solution that’s easy to deploy and ideal for partners looking to add messaging and meetings to their existing voice offer, whether they’re upgrading from Collaborate or starting fresh with a streamlined UCaaS experience.
Webex for Gamma offers a broader UCaaS capability, combining advanced collaboration, CX tools, and deep integration potential. It’s designed for partners who want to deliver a more configurable, insight-rich solution, whether that’s for regulated environments, public sector clients, or businesses seeking enhanced control and analytics.
Essentially, one is part of Horizon, and the other is a standalone enterprise-grade platform. Both serve a purpose, but Gamma wants to ensure partners aren’t left guessing which one to lead with. Notably, the two platforms aren’t competing but complementary. With Gamma behind both, partners can deliver the right solution for the right customer every time, without compromise.
The Migrate Pillar Means Edge Isn’t Just a Framework, It’s a Growth Plan
Transitions don’t have to be disruptive. That’s the principle behind the Migrate pillar within Gamma’s Edge programme, helping partners move customers from legacy tools (like Horizon Collaborate) to modern, scalable solutions without starting from scratch.
That’s where Horizon with Webex becomes the natural evolution.
You keep the same Horizon platform underneath. There is no need to rip and replace, but now you offer a single app experience, voice, video, and messaging, powered by Cisco Webex, and backed by Gamma’s infrastructure and support.
Richard Scott, Sales Director at Start Communications, shared what the move has meant for them: “We’re proud to be the first reseller to fully transition our customer base to Horizon with Webex — saving time, cutting costs, reducing support tickets by 80 percent, and unlocking new growth opportunities.”
That’s a tangible operational result. It also reflects what the Migrate pillar is designed to deliver in the form of smoother transitions, better customer experiences, and stronger revenue retention.
Will Morey, Managing Director of Channel at Gamma, highlighted:
“Migrate helps identify migration priorities with compliance and security checks, offers commercial incentives, and even allows partners to outsource the process to Gamma. That way, they can keep focusing on growth while we handle the heavy lifting.”
Gamma is also continuing to invest in the partner experience, with new hardware rollouts, including Wi-Fi-enabled handsets, upgraded admin portals and analytics, enhanced APIs for faster onboarding, and security updates aligned with Cisco’s roadmap.
This strategy is not merely about avoiding disruption but building a better service model for you and your customers.
You’re Not on Your Own
Let’s put it plainly: Horizon and BroadWorks remain a core part of the future, and Webex isn’t a replacement.
Instead, Gamma is combining these technologies into a clear, long-term UCaaS strategy, one that supports partners at every stage of the journey. The Edge framework helps make sense of it all, and the Migrate pillar, in particular, gives partners the tools to evolve without losing momentum.
This kind of clarity is rare and valuable in a market full of noise.
So if you’re holding off to “wait and see,” there’s no need. The roadmap is here, the support is ready, and Horizon with Webex is the next step.
Want to simplify migrations, protect revenue and futureproof your UCaaS offering? Click here to find out more about how the Edge programme can help you lead with confidence.
