Qumu Video Engagement Platform Enters Google Cloud Marketplace

Qumu has launched its Video Engagement Platform on the Google Cloud Marketplace soon after concerns over the company’s finances. 

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The asynchronous video tools provider, Qumu, says the launch aids the company’s transformation into a Software-as-a-Service (SaaS) enterprise and increases market access to its platform capabilities. 

The news comes just weeks after the company received notice from Nasdaq that the company is at risk of being delisted from the stock exchange for failing to meet the exchange’s minimum price of $1 per share. 

Since then, Qumu has released an earnings report with better-than-expected revenues and losses, although its share price remains under $1. 

Rose Bentley, Qumu’s President and Chief Executive Officer, said:

“Launching the Qumu Video Engagement Platform on Google Cloud Marketplace is the logical next step in our history of collaboration with Google Cloud and an important milestone in evolving Qumu into a SaaS enterprise. 

“By launching the Qumu Video Engagement Platform on Google Cloud Marketplace, we are further aligning Qumu with a trusted cloud leader and positioning Qumu to benefit from the co-marketing activities and insights into end-user applications of our platform that being part of Google Cloud uniquely provides.” 

The enterprise video platform provides globally distributed workforces with asynchronous video at scale, enabling employee, customer and partner collaboration. 

Qumu has already worked with Google Cloud to offer Qumu’s video, analytics tools, and platform-as-a-service (PaaS) offerings. 

According to Bentley, its offering combines the best of Google Cloud’s capabilities with its enterprise video expertise. 

Furthermore, customers will be able to quickly add its video capabilities through Google Cloud Marketplace as they enter a client-vendor relationship with Qumu. 

Bentley added: “While pandemic-related constraints on face-to-face communications no doubt accelerated that growth, video is increasingly proving to be an effective and compelling medium for multiple communications needs, including product launches, extending the reach of live events, onboarding and training new employees and customers, and managing issues and crises.” 

“By making the Qumu Video Engagement Platform available on Google Cloud Marketplace, we are making increasingly valuable enterprise video creation and management capabilities more accessible, affordable and easy to implement. 

“We are grateful for the strong support we received from the Google Cloud team and Google Cloud Partner F33 in expediting the launch of the Qumu Video Engagement Platform on Google Cloud Marketplace.” 

Qumu describes itself as a “leading provider of best-in-class tools to create, control, deliver, experience and analyze live and asynchronous video at scale”. 

Its software is designed to provide distributed organisations with an efficient means of communicating and collaborating.