Staying one step ahead of the curve in a landscape like Technology, Media and Telecoms can be extremely difficult. Responsible for many of the incredible transformations we’ve seen over the last couple of years, this landscape is often extremely fast-paced and dynamic.
For companies to thrive, they need to ensure they can consistently connect employees, improve collaboration, and preserve a high level of customer service.
Juniper Networks, a company best-known for providing both the physical infrastructure and software services required for internet connectivity, found itself searching for an innovative way to align their employees in a time of rapid change. The company wanted to not only improve staff efficiency, but also find a way of developing more meaningful connections with customers. Fortunately, the brand found the solution it needed in the form of Zoom.
Keeping Pace in a Transforming Landscape
The mission of Juniper Networks has always been to power connections and deliver the tools companies need for meaningful change. To achieve its goals, the brand relies heavily on both internal collaboration, and consistent communications with customers. Unfortunately, in the past, the company had struggled to manage multiple collaboration solutions across its internal and external communications landscape in the past.
When the pandemic hit, and Juniper’s team began transitioning rapidly to the remote and hybrid landscape, the need for a more unified ecosystem became clear. After assessing the collaboration and communication tools available in the current market, the team chose Zoom for its ease-of-use, flexibility, and familiarity.
According to the Senior IT Director for the brand, Tony Holzhey, Zoom had already become a widely known solution in the marketplace at that time. The company rapidly purchased licenses for around a third of the company, equipping service, sales, marketing and support teams with the conferencing tools. Zoom even helped both internal and external support specialists connect with users, so they could remediate problems in real-time.
Juniper Networks wanted a solution that would both create an improved experience for employees, and customers. The brand felt Zoom stood out as the perfect tool to keep sales teams engaged and connected in a virtual environment. Juniper Networks has even implemented polls, breakout rooms, and filters, to foster interactions between teams.
From Employee Experience to Customer Experience
For Juniper Networks, Zoom hasn’t just been a powerful tool for enhancing employee experiences and collaboration. It has also ensured the company could expand its reach and improve customer engagement. Currently, the business records all virtual events and customer conversations on Zoom, allowing them to reach a global audience with ease.
Since implementing Zoom, Juniper Networks says virtual engagement levels have been exponentially improved, and collaboration has begun to thrive. Plus, Zoom helped the brand to open the door to new opportunities, enabling team members to connect with potential candidates, customers, and colleagues alike. Moving forward, the business plans to continue investing in the virtual community they’ve begun to build with the Zoom platform.
According to Juniper Networks, Zoom has helped to bring people together in a way that “transcends the technology itself”.
