Bose Professional has expanded its global presence with the addition of a tenth physical business location in Dubai, UAE.
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The audio systems developer has opened a new sales office and Experience Center in the Middle Eastern city with industry leaders and partners from the region.
The new office, located in the Sharjah district within easy reach of the airport, includes modern business spaces, meeting rooms, and an Experience Center, which can be used to showcase its loudspeakers, power amplifiers, controllers, processors, and software.
Nittin Dargan, Director of Sales, EMEA, commented on the significance of the new business location: “The new Bose Professional office and Experience Center will serve as Regional Center to demonstrate innovative audio solutions to all our distributors, system integrators and consultants.
The new space further demonstrates our commitment to MEA region. Bose Professional team and our distributors will continue to ensure that our customers get best-in-class products, locally available.
The Grand Opening
The Dubai office and Experience Center adds to a growing list of cities where it has also established similar physical locations that can be used by both employees and customers. These include London, Amsterdam, Frankfurt, Singapore, Beijing, Shenzen, Shanghai, Osaka, and Tokyo.
Bose Professional also has plans to open a new global headquarters and Experience Center in Hopkinton, Massachusetts early next year.
The Bose Professional EMEA team hosted the opening ceremony last week, along with Dargan, the company’s CEO who acted as guest of honour, as well as other esteemed guests, partners, and industry leaders.
The event also featured speeches, a ribbon cutting ceremony, presentations, and refreshments.
John Maier, CEO of Bose Professional, reflected on what his team has achieved so far: “It’s our mission to deliver amazing audio solutions and services to our customers around the globe.
I am so proud of what the Bose Professional team here in Dubai, and around the world have accomplished by achieving these operational milestones in our company’s history.
“I can’t wait to travel to more offices and cut more ribbons as we deepen our 50-year legacy of partnerships and continue to grow our global organisation.”
Greater Presence in Japan
In July this year, Bose Professional also expanded its global presence in Japan by opening a new sales office and Experience Center in Tokyo.
According to the audio system development arm of Bose, Bose Professional, the new 270m2 office include “sleek” and “modern” meeting spaces, built alongside a 130m2 Experience Center for education and demonstrations of Bose Professional’s amplifiers, speakers, processors, controllers, and software.
The office and Experience Center are based in the Tamachi neighbourhood of Tokyo, making it easily accessible via a number of major transport links.
Bose Professional was acquired by a leading operations-focussed middle market private equity firm, Transom Capital Group, last year.
Transom has taken over ownership of the Bose Professional commercial installation and conferencing business, while Bose retains control of its portable PA systems as part of its consumer product business.
