Zoom Drops ‘Video’ From Company Name, Secures Largest Workvivo Deal

Tying into Zoom's latest earnings call, Zoom also announced a rebranding as 'Zoom 2.0' towards being an AI-first company

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Zoom Drops 'Video' From Company Name, Secures Largest Workvivo Deal
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Published: November 26, 2024

Kieran Devlin

Zoom has dropped “Video” from its full name to become simply “Zoom Communications” as it strives to become an “AI-first company”.

Timed alongside Zoom’s latest earnings call, during which the company demonstrated a steady financial performance and confirmed it had secured its largest-ever Workvivo deal, Zoom CEO and Founder Eric Yuan revealed the news in an announcement blog.

The name change reflects Zoom’s ongoing desire to be an all-in-one collaboration platform in which meetings and video are but one important part rather than the critical fulcrum. Major solutions have been announced over the past 18 months that indicate Zoom’s diversifying portfolio. These include two versions of Zoom AI Companion, Zoom Team Chat, Zoom Contact Center, and Zoom Docs, which were compounded by its acquisition of employee management platform Workvivo.

It also intends to signal the company’s evolution into one powered by AI from top to bottom. “What may have been a ‘nice-to-have’ is now a ‘must-have’, as our customers are experiencing the true benefits of integrating AI into their workday,” Yuan wrote.

Yuan continued in the announcement blog:

Our AI assistant, Zoom AI Companion, is the heartbeat of our evolution into an AI-first company and is critical in helping our customers uncover new opportunities for greater productivity.”

What does this mean in practical terms? Yuan suggested that AI Companion, already integrated across Zoom Workplace, will be even more intuitive and useful. He asserted that the freed-up time from AI’s support with tedious tasks could also normalise the four-day workweek in the long term.

Yuan also mentioned the eventual development of digital twins as a long-term strategic goal, which he alluded to earlier this year. “Over time, we believe these capabilities will translate into a fully customisable digital twin equipped with your institutional knowledge, freeing up a whole day’s worth of work and allowing you to work just four days per week,” he explained.

Zoom’s Earnings Report In Operational Highlights

Zoom’s rebranding announcement aligned with its earnings call for Q3 2024, which included several compelling operational highlights.

While much of the operational news and successes highlighted were already noted at October’s Zoomtopia, there were some eye-catching new stories. These include achieving “incredible traction” with Workvivo. Yuan outlined that Zoom won three net new Workvivo customers with over $1 million in ARR, including the “largest deal to date with a Fortune 10 company”.

Zoom also secured its largest-ever Contact Center customer, with over 20,000 seats, as it continues expanding into EMEA and leverages the market in the channel. Yuan said that its top four Contact Center deals in the quarter came from the channel.

In terms of tangible figures, AI initiatives gained traction, with Zoom AI Companion users up 59 percent quarter-over-quarter, and the Workvivo customer base expanded 72 percent year-over-year, bolstered by a partnership with Meta. Zoom Contact Center saw customer growth of 82 percent, surpassing 1,250 customers.

Yuan suggested that having Zoom Contact Center and Workvivo as part of the Zoom Workplace proposition grants a “natural upsell” to Zoom’s sales. “The success of this bidirectional land-and-expand motion demonstrates our better together platform vision is resonating well with customers looking for a full AI-first work platform, bridging the worlds of customer and employee experience,” Yuan said.

Zoom’s Quarter In Financial Health

Zoom reported solid Q3 FY25 results, with revenue increasing 4 percent year-over-year to $1.178 billion, exceeding guidance by $13 million. Enterprise revenue, which now accounts for 59 percent of total revenue, grew by 6 percent, reflecting the company’s strategic pivot towards enterprise offerings.

Operational efficiency remained a focus, with non-GAAP operating income reaching $458 million and an operating margin of 38.9 percent. However, the gross margin slightly dipped to 78.9 percent, with Zoom CFO Michelle Chang accrediting the drop-off primarily due to investments in AI. However, cash flow remained strong, with free cash flow increasing to $458 million, and the company finished the quarter with $7.7 billion in cash and securities.

Zoom raised its FY25 revenue outlook to $4.66 billion, reflecting 2.9 percent annual growth, while announcing a $1.2 billion share repurchase Given broader macroeconomic challenges, this.

This quarter illustrates Zoom’s resilience by leveraging its enterprise focus and diversifying its product offerings. Strong growth in AI adoption and adjacent markets like Workvivo and Contact Center pinpoints successful strategic execution. While gross margins experienced a slight decline due to its AI investments, this appears to align with the company’s long-term innovation goals. Finally, stabilising churn rates and robust cash flows point to operational discipline.

What Else Has Zoom Been Up To Recently?

Last month, Zoom announced that the enhanced version of its AI-powered productivity and assistant, AI Companion 2.0, was generally available.

Introduced at Zoomtopia 2024 in October, AI Companion 2.0 is the upgraded version of Zoom’s AI personal assistant, designed to help users streamline their day and enhance productivity. This enhanced tool is available across the Zoom Workplace through a user-friendly side panel. It enables users to stay on top of important conversations, synthesise information for faster and more informed decision-making, and take efficient actions directly within the platform.

Meanwhile, Korbyt became the first digital signage partner to join the Zoom ISV Exchange Program.

The program enables Zoom to integrate solutions from Korbyt and other independent software vendors (ISVs) into Zoom Workplace. As part of this initiative, Korbyt Anywhere, a leading workplace experience (WEX) solution, will now be accessible to Zoom customers. This integration allows businesses to meet their workplace experience requirements seamlessly without the need for additional invoices or vendor agreements.

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