What has been your business/work highlight or achievement of 2024?

Engaging with tens of thousands in the community across our events, newsletter, podcast and briefings.

Who do you think has had the most positive impact on the UC space in 2024 and why? 

Craig Durr and his new independent Collab Collective.

What was your biggest business surprise in 2024?

Real-time Speech-to-Speech AI translation in Teams.

What was the most useful business book/podcast you’ve read/listened to in 2024?

Stratechery by Ben Thompson.

What’s the biggest challenge you and your team will face in 2025?

Keeping up with Microsoft 365 changes.

What technology will have the greatest impact on your business in 2025 and why?

Finding the business value in AI across the organisation.