MAXHUB has partnered with IT distributor Open Reality in a move that further opens up its product range to IT channel partners in the UK.
“We are excited to partner with Open Reality to enhance user experience through channel integration, providing more convenient, high-quality services and solutions while accelerating our growth in the UK market,”
Kevin Wang, Head of Europe at MAXHUB, said.
Although already available for purchase on JP-UK and Amazon UK, this move opens up MAXHUB’s solutions to more companies, as they can be incorporated into the value-added services Open Reality provides its customers.
Examining the Partnership
MAXHUB, backed by the global manufacturing company CVTE, offers a range of UC-tailored AV products in its portfolio, such as:
- Certified Microsoft Teams Rooms (MTR): Solutions designed to provide seamless video conferencing and collaboration experiences for businesses of all sizes. These systems ensure compatibility with Microsoft Teams, making it applicable for hybrid workplaces.
- Interactive Flat Panels (IFPs): MAXHUB’s IFPs combine high-resolution displays, multi-touch technology, and computing capabilities to create engaging and interactive meetings.
- Commercial Displays: MAXHUB commercial display solutions are designed to be compatible with all major UC collaboration software.
- LED Displays: High-quality LED solutions that deliver strong visual performance for corporate events, education, and digital signage applications.
MAXHUB’s portfolio of products is aimes at enhancing productivity by reduced technical barriers and providing an overall improved user experience.
The synergy between MAXHUB’s product offerings and Open Reality’s existing portfolio creates new opportunities for Open Reality customers to access these UC and AV solutions.
“Working together, we will bring MAXHUB solutions to our partners as MAXHUB continues to execute its UK growth plans,”
Craig Charles, Sales Director at Open Reality, said.
“We’re not just expanding our portfolio—we’re empowering our partners to deliver cutting-edge and affordable communication and collaboration tools to their customers.”
A look at the UK’s IT Channel
This partnership opens up Open Reality to distribute MAXHUB’s cutting-edge product range to its network of over 800 IT channel partners in the UK.
As part of its value add for its partners, Open Reality provides everytthing from pre-sales consultancy and technical support to marketing enablement and training on the products it sells.
Having focused a lot on cellular and Wi-Fi products previously,
Open Reality claim their move to incorporate more UC trargeted AV comes from identifying a growing demand for advanced UC and AV technologies in the UK market.
The addition of MAXHUB to its portfolio reflects a strategic move to align with the needs of its existing partner base, many of whom have wider, growing portfolios outside of Wi-Fi and require reliable and innovative UC and AV value-added distribution.
With the increasing adoption of hybrid working models, Open Reality may be right with that.
MAXHUB Making Moves
MAXHUB has recently been making partnerships to expand its adoption of products to country via value-added distrubutor deals.
In November 2024, the company signed a distribution deal with TD SYNNEX to offer its complete range of MAXHUB products and solutions in Canada.
And a little earlier, it announced a new partnership with Catalonia-based football club RCD Espanyol, becoming the club’s official exclusive flat panel supplier.
