Modern businesses don’t want bog-standard cloud-based communications; they want visibility, control, and the ability to improve CX at every touchpoint. That’s the genuine, tangible transformation they’re seeking. But here lies the rub: many modern cloud UC platforms don’t offer the sophisticated analytics or insights to fulfil that promise.
That leaves service providers, whether you’re a telecoms provider, a Managed Service Provider (MSP), or a systems integrator (SI), stuck trying to sell platforms that don’t tick the boxes businesses are properly prioritising.
Akixi changes that dynamic. Adding a robust layer of real-time CX intelligence and analytics hands service providers the competitive edge they need to win more complex, better-value deals and, just as importantly, illustrate that they are far more than just a provider of tech.
- Akixi Reveals how Service Providers can Add Value for Healthcare Customers
- How to Generate Business Value with CX Analytics in Microsoft Teams
Closing the CX Expectation Gap
Many businesses moving from legacy platforms like Cisco CUCM or Mitel assume they’ll lose nothing in terms of analytics when switching to modern cloud UC platforms like Microsoft Teams. After all, they’ve had access, even if limited, to CDRs, usage reports, or custom wallboards built over the years. What they often don’t realise is that these insights were typically enabled via bolt-ons or bespoke tools, not by the platforms themselves. When they move to cloud UC platforms like Microsoft Teams, they often expect the same. Instead, they hit a wall.
Teams’ built-in PSTN Usage Report, for example, was never designed for operational visibility. It logs basic external call activity, Direct Routing, Operator Connect, Calling Plans, but fails to capture how calls move within a business. Internal transfers, Auto Attendant hops, Call Queue routing are often simplified or completely absent.
That creates a fundamental visibility gap. A customer call passed between departments might show up as a single inbound call, erasing the operational complexity. For organisational IT and CX leaders, this makes it virtually impossible to trace with precision how customer interactions are handled, where delays happen, or how well teams are performing.
Service providers feel the impact too. Without this insight, it’s hard to differentiate, hard to justify value, and harder still to lead a transformation conversation.
This is the CX expectation gap, and for many service providers, it’s increasingly alarming.
Akixi bridges that very gap. Its reporting and analytics tools bring business-grade CX visibility to modern UC deployments, helping providers meet the standards their customers expect without having to build everything from scratch. It’s fundamentally about staying ahead rather than keeping up.
Why Advanced CX Closes Bigger Deals
The bigger picture is that Akixi isn’t just adding bells and whistles for service providers but completely reshaping the value proposition. With Akixi’s capabilities, you’re selling tangible outcomes rather than a platform.
Akixi gives you the tools to speak your customers’ language. You can show them real usage data. You can demonstrate how integrated analytics and call reporting can maximise revenues, optimise staffing, or improve first-call resolution. Crucially, you can back all of that up with dashboards and reports tailored to their distinct needs.
For providers, this changes the nature of the sale. Instead of leading with features, you lead with problem solving, and instead of selling a product, you’re selling measurable value. That shift helps you move upstream into larger, more strategic conversations, making renewals, upsells, and referrals substantially easier down the line.
This matters most in complex deals where you’re wrangling with multiple stakeholders, bespoke workflows, and integration challenges. That’s where the difference between “another cloud comms platform” and “a CX-enhancing solution that makes their business run better” becomes deal-defining.
Seamless Integration, Zero Headaches
Business deals are rarely simple, and integration complexity can often slow down or even derail transformation projects. Akixi is designed to eliminate that friction.
Akixi doesn’t just deliver analytics in isolation but bridges the gap between cloud communications and customer relationship management. Its CRM integration feature breaks down the walls between telephony and business-critical data, connecting UC platforms with over 250 CRMs, including Salesforce, Zoho, HubSpot and more. For service providers, this means you can help customers unify their communications and customer intelligence, offering users a seamless experience and a richer context for every interaction.
The crux of the matter is that means no more UC silos. With CRM integration, agents get caller preview and automatic call logging without having to flip between systems. Sales teams get data they can act on, and leaders get a clearer picture of performance. Meanwhile, you, the service provider, get to be the one who made it all work seamlessly.
This kind of low-friction deployment helps your teams reach revenue faster and gives your customers instant ROI. There is no complexity or mess, just value from day one.
The Bottom Line: The Dream of More Deals Starts with Better CX
The UC space is enormously crowded. Platforms alone aren’t enough to stand out, especially when business buyers are laser-focused on actual experience and authentic outcomes.
Akixi grants service providers the tools to meet that demand head-on. Whether you’re building complex workflows for an business with a legacy comms stack or helping a mid-sized business futureproof its customer engagement, Akixi lets you lead with CX.
That’s how you win the deals that matter. That’s how you build stickier, more strategic relationships. And that’s how you stop selling infrastructure and start delivering high-value leads.
Ready to differentiate and win? If you’re a service provider looking to elevate your UC proposition and close bigger, smarter deals, it’s time to explore what Akixi can unlock for your business. Get in touch with Akixi today and discover how smarter CX tools can turn your next project into a long-term win.
