When a fraudster can clone a person’s voice using just a few seconds of recorded audio, traditional security measures collapse. That’s the security challenge confronting businesses, most notably contact centers, across the UK today.
Contact center fraud has surged by more than 100 percent since 2021, with an additional 26 percent increase last year, according to Pindrop. Additionally, Pindrop outlines that one in every 599 calls is fraudulent. One in 106 exhibits signs of deepfake manipulation, a staggering sevenfold rise in synthetic activity.
Against this backdrop, BT has struck a strategic partnership with Pindrop, the Atlanta-based leader in voice authentication and fraud detection. They aim to embed AI-powered security directly into BT’s enterprise communications network.
Bucky Wallace, Chief Revenue Officer at Pindrop, commented:
“With one in 106 calls already showing signs of deepfake activity, threats like synthetic speech and agentic AI are rewriting the fraud playbook. Together with BT, we’re giving UK enterprises a modern defense—advanced voice intelligence that continuously adapts, spots risk earlier, and future-proofs contact centers for both security and customer experience.”
Building a Multi-Layered Defense for Contact Center Security
The collaboration centers on Pindrop Protect and Pindrop Passport, proprietary technologies that combine device recognition, “Phoneprinting”, behavioral analytics, and synthetic voice detection. When integrated into BT’s enterprise portfolio, these capabilities provide organizations with a multilayered defense that identifies threats in real time, often before a human agent even answers the call.
The benefits are both operational and strategic. They offer faster authentication for legitimate customers, lower agent handling times, and measurable reductions in fraud losses. Crucially, the solution works seamlessly across both legacy and cloud contact center environments, simplifying deployment for complex enterprise estates.
For regulated sectors such as finance, healthcare, and government, that flexibility matters. It enables security teams to modernize their infrastructure without reengineering entire systems, achieving compliance and resilience in a single move.
AI vs. AI: Defending the Front Line
The deepfake threat represents a new kind of arms race. Gen AI has made it trivial to reproduce speech patterns, accents, and emotional tones that are indistinguishable from those of human conversation. In response, Pindrop’s detection engine analyzes thousands of micro acoustic and metadata markers to determine whether a voice is real, synthetic, or spoofed.
Embedded within BT’s network-level security, this creates a formidable barrier to AI-powered deception. For genuine customers, the result is a smoother experience, with fewer knowledge-based questions, less friction, and faster resolutions.
The partnership underscores a broader shift in enterprise strategy, using AI not just to automate or personalize, but to safeguard trust itself.
Reframing Trust as an Economic Asset
For business leaders, the implications extend far beyond fraud prevention. Every second shaved off authentication time, every fraudulent transaction avoided, contributes directly to profitability. But more importantly, it preserves reputation, an intangible yet decisive competitive differentiator in customer experience.
BT and Pindrop’s collaboration suggests a model where security and simplicity coexist, aligning with enterprise digital transformation priorities of efficiency, compliance, and human-centric design.
Key Takeaways
In an age when any voice can be cloned, trust becomes the new perimeter. Businesses must now defend not just their networks, but the authenticity of every conversation. BT and Pindrop’s alliance is a reminder that technology’s greatest strength lies not in its complexity, but in its capacity to make trust scalable.
BT Wholesale Launch Operator Connect via AppSource
BT Wholesale has made its Operator Connect for Microsoft Teams solution available via Microsoft AppSource, opening a major new channel for enterprise voice adoption.
The integration enables organizations to add full PSTN calling directly within Teams, addressing a market where only 5.7 percent of the platform’s 350 million users currently utilize telephony. By enabling customers to order and manage services through Microsoft’s marketplace, BT simplifies deployment and accelerates time to value.
For channel partners, it unlocks a vast, underserved opportunity to deliver modern voice capabilities through a trusted and familiar procurement route.
