The Collaboration Market: The Role of AI and Disruption

How artificial intelligence transforms collaboration

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The Collaboration Market - The Role of AI and Disruption
CollaborationInsights

Published: March 10, 2023

Rebekah Carter - Writer

Rebekah Carter

The way we define collaboration is constantly evolving. A few years ago, “collaborating” on a project with team members meant booking time to sit around a table in a conference space. As the digital world evolved, collaboration became more versatile, and entirely new platforms emerged.  

Team collaboration software began supporting end-to-end connections between employees across a distributed, virtual landscape. Employees learned how to connect and share data through multiple channels, from voice and video to SMS and messaging. However, the innovation in the landscape didn’t stop with the introduction of video conferencing.  

Now, companies are beginning to explore even more advanced concepts, like collaboration in the “metaverse”, extended reality, and more. One of the most interesting and comprehensive solutions to make its way into the collaboration space is “artificial intelligence”.  

Now a commonplace part of many communication strategies, AI isn’t just changing the way we work; it’s also improving efficiency, helping to build relationships, and boosting team compliance. 

The Role of AI in Collaboration 

Artificial Intelligence has proven to be a multi-faceted tool for the communication and collaboration space. Initially, vendors and brands began introducing AI as a way to help companies manage the data generated throughout collaborative sessions. Comprehensive AI tools can easily take large amounts of information and translate it into digestible, valuable insights.  

From an analytics perspective, AI has given businesses a deeper insight into the productivity of their teams, the bottlenecks responsible for the damaging performance, and more. AI can even help businesses to understand the different employee personas in the workforce and determine how new technologies and innovations are used and adopted.  

However, AI is capable of so much more than analysis. According to McKinsey, since 2020, companies have been rapidly increasing their investment in artificial intelligence on a massive scale. We’re beginning to use tools to enhance the quality of the meeting experience, improve workflows, and even automate certain tasks on the behalf of growing teams.  

How AI is Enhancing Workplace Collaboration 

AI tools can allow companies to leverage new work strategies, transform workflows, and generate more value from everyday meetings. As innovative UC and collaboration companies continue to generate new algorithms for machine learning and AI, business leaders are increasingly gaining access to a range of powerful capabilities and features.  

Some of the key ways AI can enhance collaboration today include: 

Empowering Remote and Hybrid Work 

Approximately 58% of Americans now have the ability to work remotely at least once per week. Additionally, when people do have the option to work remotely, 87% are happy to take it. Flexible working strategies have paved the way to better productivity and engagement from team members around the globe while allowing companies to access a wider range of talent.  

However, remote and hybrid work isn’t without its downsides. Employees outside of the office can often feel disconnected from their peers, and they don’t have the same support they might get working in a traditional space. In fact, endless employees struggle to troubleshoot problems, complete tasks, and find information when they’re working remotely.  

AI can help. Virtual assistants can immediately collect information from multiple environments and deliver it to employees at the click of a button. The right tools can answer questions about common issues and even automatically solve problems on the behalf of teams. At the same time, these tools can also be used to collect insights about employee engagement and satisfaction, making it easier for business leaders to monitor their remote and hybrid workers. 

Improving Employee Relationships 

Strong employee relationships are crucial to preserving engagement and satisfaction in the workplace. Today’s team members want to feel connected to their colleagues, regardless of whether they’re working in a traditional office or operating from home.  

AI in collaborative workspaces can also be used to improve the connections between different groups by facilitating more meaningful communications. Not only can AI tools automatically translate spoken and written text into different languages, but it can also transform the way we connect with each other face-to-face through video. 

Countless video collaboration tools now come with built-in AI algorithms that help make employees feel more “closely connected”. AI tools can automatically frame participants in a video conference and follow a speaker around a room easily. The right tools can also help to promote better “eye contact” between employees in a virtual conversation.  

Improving Productivity 

AI also has the potential to significantly improve the productivity of team members, regardless of where they work. One study found around 65% of the customer experience leaders who integrated AI technologies into their businesses saw increased agent productivity.  

Virtual assistants can automatically collect information relevant to a meeting or call and present it to employees to help keep them on track during conversations.  

These solutions can also reduce the risk of confusion and misunderstandings in meetings by offering real-time transcription and translation services. AI can automatically transform video and audio meetings into written records, available in any language. Not only does this improve productivity, but it can help to better align team members from different parts of the world and even improve recording and reporting strategies for compliance.  

AI solutions also help with managing and scheduling meetings, providing rapid insights into when team members might be available for a conversation, regardless of time zones.  

Automating Repetitive Tasks 

Automation has emerged as one of the most valuable use cases for AI technology in the collaboration space. As businesses look for ways to boost team efficiency and productivity, they’re also actively searching for opportunities to reduce the repetitive tasks teams need to deal with each day.  

AI solutions can help to streamline countless workflows and give employees more time to focus on the tasks that matter. An AI system built into a video conferencing platform can use biometrics to automatically recognise a user’s face, and configure a meeting room to their specific settings. It can also automatically dial out to contacts with nothing but a voice command. 

AI solutions can also rapidly transcribe and store data in the cloud, submit information to different users at the end of a meeting, and even create call summaries for conversations in seconds. This not only improves the efficiency of everyday meetings, but also allows team members to get more done in virtually every part of their role. 

Improving Privacy and Compliance 

Finally, enabling exceptional collaboration in the modern world doesn’t just mean providing employees with access to the right video tools and collaboration software. Companies also need to think about the huge amounts of data their employees are working with on a day-to-day basis and how this can be protected and preserved.  

AI solutions can help boost the security, privacy, and compliance aspects of the collaboration landscape too. The correct tools can automatically flag potential issues emerging in a collaborative setting or hide private information from view.  

AI systems can even notify business leaders and security staff members when a potential problem is detected. This makes it easier for companies to keep on top of their compliance strategies as their team members begin to work from a range of different spaces.  

Artificial IntelligenceHybrid WorkMicrosoft TeamsProductivity
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