Global business communications company, Lifesize, have just announced a merger with Serenova, a leading CCaaS (contact centre as a service) provider. The combined companies will create a contact centre communications and work management solution that serves over 10,000 global customers.
While Lifesize is committed to helping businesses improve their collaboration, elevate productivity, and increase customer engagement, Serenova is a leader in cloud-based multichannel contact centre software. The two brands make for an excellent partnership, with Marlin Equity Partners sponsoring the collaboration. The equity firm has said that it will continue to invest in the growth of the combined business in an attempt to address the needs of the UCaaS market.
An Incredible Opportunity for Growth
The merger allows the combined company to appeal to the requirements of organisations that want to eliminate the silos of CCaaS and UCaaS technology in the contact centre. Serenova and Lifesize together will create a cloud-based high-definition solution for enterprise-grade video and contact centre solutions.
Lifesize and Serenova make an excellent team. Not only are they both heavily focused on improving the employee and customer experience, but they’re both recognised by Gartner too. Serenova and Lifesize have appeared in the Magic Quadrants for their respective industries recently.
The new entity created by both brands will allow customers to consolidate a patchwork of contact centre, communications, and video collaboration solutions. The result will be a brand new breed of omni-channel and unified experiences for customer engagement and workplace collaboration. What’s more, the joined company will give customers the global scale they need to evolve through a partner ecosystem that spans over 100 countries.
Creating a New Breed of UCaaS and CCaaS
The CEO and Founder of Lifesize, Craig Malloy, will be serving as the CEO for the new company, while John Lynch, CEO of Serenova will be acting as Senior VP of Sales.
“Deeper customer and employee engagement through more vivid, direct communications is where the world’s most successful businesses will distinguish themselves from the competition,” said Malloy
The merger between Serenova and Lifesize combines two companies with “vast market expertise and cutting-edge, cloud-based solutions” according to Craig. When the merger combines Lifesize and Serenova technology into a fully integrated platform, the resulting company will be in a unique position to help organisations across the globe deliver unparalleled experiences in communication.
Lynch also commented on the merger, saying that Lifesize has a significant track record of innovation, and delivering exceptional customer success stories. The natural synergies between Lifesize and Serenova will allow the companies to revolutionise how companies communicate with customers. Additionally, Serenova believes that this merger will improve the value that they can offer to their existing customers.
Going forward, Marlin Equity Partners, which also played a part in the acquisition of ProScheduler for Serenova, will play an important role in the combine company’s strategy for growth. This combined brand will be presenting at the Enterprise Connect conference in Orlando between March 30th and April 2nd this year.
