Sales teams typically face significant problems as they struggle to use a blend of legacy systems to maintain client relationships and collaborate with colleagues. Often these fragmented systems do not allow access to features or customer data from a mobile device and, with a growing number of sales professionals moving to a mobile-first environment, frustration is increasing. The situation is compounded by requirements for salespeople to update records and perform administrative tasks following calls. On legacy systems this can be convoluted and time consuming as inadequate systems and poorly executed apps hamper efficiency.
What is needed are modern, collaborative systems that address how sales teams work today. Such systems need to be available wherever users need them and that typically should address mobility as an integral element of the system’s capabilities. An essential feature should be the enablement of a mobile-first platform because this ties the entire team together regardless of where they work and the platform they select.
Recognising that the market has moved on from desk-based systems that offer little flexibility and are not suitable to support modern collaboration needs, Lynes Technologies, the Swedish provider of UCaaS solutions which is extending its presence across Europe, is helping sales teams boost performance and enhance collaboration with lynes, its mobile-first UCaaS platform. In contrast to systems that have added limited mobile capability as an afterthought, lynes is a mobile native that enables full access to all features via the mobile app, allowing salespeople to access all the capabilities they need without friction.
“The main focus is to enable sales teams with the right capabilities so they can access all their tools on their chosen handset, whether that’s a mobile, a computer or a tablet,” explains Filip Flink, the Product Marketing Manager at Lynes Technologies.
“We got a head start on the fixed-mobile convergence revolution thanks to being headquartered in Sweden but that means many of our competitors’ mobile apps look like second class citizens in comparison to ours. We have all the features available in the mobile app.”
An important aspect for lynes is the need to allow sales teams to work using the tools they choose so the lynes app has integrations with popular sales tools such Hubspot, Salesforce Plus, Upsales, which is popular in the UK and Sweden, and Pipedrive. “Our integrations enable an outdoor call log option along with caller ID and number look-up so you can always know who is calling and you can go from the app directly to the customer card in the CRM system,” says Burhan Kesapli, the Chief Marketing Officer and Co-Founder of Lynes Technologies.
“That’s in addition to basic features like click to call, call recording and newly-added capabilities such as AI transcription.”
As the mobile-first trend gathers further momentum, sales teams need to be equipped with the technology they need to interact comprehensively and with minimised administration and management tasks. Fragmentation and friction need to be eliminated so salespeople are free to focus on selling products to customers rather than wasting time on legacy system admin and poorly developed apps that instead of helping them in their work, present barriers to productivity and limit collaboration.
To find out more, visit lynes.
