Group chat – a text conversation between three or more users – is an integral part of modern personal life, whether it happens on WhatsApp, iMessage, or WeChat. However, when it comes to business use, employees and enterprises face significant challenges in making group chats business ready. These challenges include the obligation to use the same native application for all users, the lack of control and governance over user identities and exchanged data, and the complexity of keeping a record of conversations, data and metadata for compliance purposes.
But there are now solutions to make group chats business compatible.
How to Bring Group Chats to Your Business
Group messaging capability is quickly becoming a must-have for smart organizations. It facilitates not only internal communication among employees but also interaction with external parties like clients and partners – who highly value enhanced convenience, simplicity, and productivity.
Clients and partners have their preferred channels – which can bring issues of incompatibility. Ensuring client identities, safeguarding against potential viruses and malware, maintaining enterprise data ownership, and integrating with internally focused communication platforms like Teams are essential for improving productivity, governance, and compliance for enterprises.
“As many of us engage with others on group chats for convenience and speed, employees and clients want to use group conversations over consumer messaging apps for work purposes,” says Avi Pardo, Co-founder and Chief Business Officer at communications platform provider LeapXpert. “Enterprises do not know how to make it happen, and they naturally turn to us. Our federated messaging technology, along with our compliance and governance controls, and integration capabilities allows them to have peace of mind and use governed group chats for business use.”
Thanks to innovative federated messaging technology, group messaging via the LeapXpert platform can take place via any messaging channel, including SMS, WhatsApp, iMessage, WeChat, Telegram, LINE, and Signal. It enables frictionless, cross-platform messaging between multiple users of multiple apps, all from one centralized communication platform. As such, the issue of channel incompatibility is instantly solved.
The LeapXpert Communications Platform allows enterprise employees to connect with their customers using messaging channels. As a federated platform, it enables one-on-one chats with individual customers, as well as federated group chats.
This means an employee can create a group with client A on WhatsApp and client B on SMS. The employee sends a message to the group. Client A receives the message on their WhatsApp, and client B receives it as an SMS. Client B replies via SMS, and client A receives it on WhatsApp. All members of the group receive the message content (text, files, images, voice notes, etc.) on their preferred app, while employees use the Microsoft Teams integration or Leap Work – LeapXpert’s app for external, federated messaging,
In a business context, the benefits are obvious – the ability for multiple stakeholders to converse and share information and documents in their preferred way, in one place and in real time, without being obliged to use the channels enterprises impose on them.
In addition, LeapXpert’s platform verifies employee and client identities through multi-factor authentication (MFA) and official messaging platform integration while implementing enterprise governance policies. The administrator of the group – usually the employee – can create and manage groups, add or remove participants, and delete, edit, or forward messages outside the group only based on enterprise governance rules.
Critically for regulated businesses, The LeapXpert Communications Platform also provides a centralized way to manage and store message data and metadata; ensuring proper record-keeping and audit trails. Centralized data across various messaging channels, for group and individual conversations, facilitates regulatory compliance with record-keeping requirements.
Group chats are a staple of our daily lives, whether on WhatsApp, iMessage, or WeChat. Now, businesses can jump in on the action, effortlessly chatting with clients and partners through their favorite channels.
To find out more, visit: https://www.leapxpert.com/
