Itβs been a summer of change for Cisco β especially in its Collaboration arm.
FollowingΒ Javed Khanβs departureΒ asΒ Ciscoβs SVP and GM of Collaboration this month after four successful years, Anurag Dhingra has stepped into the role just as the companyβs Collaboration, Networking and Security businesses are being merged into one unit.
Dhingra has been with Cisco for 25 years, beginning as a software engineer before scaling the companyβs heights with roles including Head of Engineering for Webex Meetings and, most recently, the CTO and CPO of Cisco Collaboration. Heβs been with Cisco for longer than many of its executive teams, and his CV illustrates extensive expertise and experience in collaboration technology.
The big question, naturally, is what now?
Khan was praised for advancing Webexβs portfolio by integrating AI capabilities across Cisco Collaboration software and hardware, introducing robust security enhancements, expanding Webexβs ecosystem, notably integrating Microsoft Teams, and launching the successful Webex Suite. What is Dhingraβs strategic ambition for the next era of Cisco Collaboration?
βSo, the good news is that I was part of the leadership team even before I took on this role,β Dhingra told industry expert and analyst Dave Michels in an interview for UC Today. βI helped shape the current strategy that we have and our strategy has been working. So Iβm not going to make a left turn there. I think we have a good thing here.β
Opting for strategic continuity makes sense. If it ainβt broke, donβt fix itβespecially if youβre one of the architects behind the strategy in the first place, as Dhingra is. However, maintaining course is different from resting on oneβs laurels. Dhingra eyes opportunities for strategic evolution, if not revolution.
βWhat Iβm going to do is really focus on how do I capture the opportunity thatβs in front of us,β Dhingra outlined, βand it is a huge opportunity. Itβs all about building on the momentum. We have the beginning of something very good. So Iβm focused on how do we streamline, how do we execute well, how do we drive innovation?β
βOne of the first things I did after taking on this role was consolidating our contact centre business and our CPaaS business under Jay Patel,β Dhingra continued to Michels. βHeβs stepping up to lead the full customer experience portfolio. Thatβs an example of driving better execution rhythm, better product integration, delivering more innovation.β
Dhingra also highlighted that he βchampionedβ AIβs becoming a key part of Webex. βI also helped shape the company policy and strategy on AI. So thatβs going to be another area, just doing more innovation.β
Michels asked Dhingra specifically about AI and whether Ciscoβs extensive series of product investments (and company acquisitions) leaves it with little more innovation to work within AI.
βIβve got to throw a yellow flag on this AI call because Ciscoβs been leaning into it pretty heavily already,β Michels said. βYouβve launched the Webex Assistant. Youβve launched Cinematic Experiences. Youβve made, I think itβs four acquisitions, MindMeld, Company, BabbleLabs, Voicea. So, isnβt this a dead horse now? Is there anything more you can do with AI?β
βItβs interesting you call it a dead horse,β Dhingra replied. βI actually think that we are just at the beginning of this. As an industry, I think weβre still in the very, very early days of this.β
βYou named a few acquisitions weβve done,β Dhingra added. βWeβve actually combined them and added some organic investment, hired a number of people there so we have a very sizable AI investment within Webex. Where weβre going now is to really deliver on outcomes, and weβre starting to do this with Webex AI system.β
βWeβre starting to do this with the Cisco AI system across the various parts of the businesses. But when I think about customer experience, especially, I think weβve barely scratched the surface in terms of the transformation that we can drive in that space.β
Dave Michelsβ full video interview with Anurag Dhingra will be published on UC Today soon.