Jabra Brings AI-Ready Comms to Retail with New Perform 75 Headset

Jabra release New Perform 75 Bluetooth headset that is durable and AI-ready

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Published: January 14, 2025

Kristian McCann

Audio solutions company Jabra has unveiled its latest innovation aimed at revoluntionising the retail environment: the Perform 75 headset.

Launched on 13 January, this purpose-built Bluetooth device aims to boost collaboration and productivity among retail shift workers, addressing the growing need for seamless information access in fast-moving environments.  

“The modern retail environment demands agility and knowledge from associates to meet rising customer expectations,”

Jabra VP for Frontline Workers Andrew Doyle said.

Where Jabra is pioneering with the announcement is by bringing more than just seamless communication to the table.

The new Perform 75 Headset is AI-Ready to augment communication for shift retail workers and boost collaboration and productivity to a greater extent than before.

AI-Ready and Future-Proof

The Perform 75 headset’s Bluetooth connectivity allows access to voice-led applications on handheld devices, including emerging AI-driven virtual assistants.

For instance, Jabra’s headsets can leverage Microsoft’s Intelligent Speaker feature for Teams Rooms, which enables advanced AI-powered functionalities.

This integration could then allow retail workers using Jabra headsets to access things like recap features, allowing retail staff to quickly catch up on important information even if they missed part or all of a meeting

Equally, its forward-thinking design ensures that even if purchased now, the Perform 75 remains relevant as retail operations increasingly incorporate AI technologies.

The device’s compatibility with leading platforms such as Microsoft, Zebra Technologies, and Zello further cements its position as a versatile tool in the retail tech ecosystem.

This means it can integrate with existing systems used by many retailers, add additional future-proofing should users switch systems, and even enhance functionality by taking advantage of the unique features from each platform.  

Built for Retail Realities

Aside from its AI capacities, the Perform 75 offers a number of ready to use features that make it suitable for deployments now.

Recognising the challenging nature of retail environments, Jabra has engineered the headset to withstand tough conditions.

The Perform 75 boasts an IP65 rating, making it resistant to dust and water, and can operate reliably in temperatures ranging from -30°C to 60°C.

This durability ensures the device can perform consistently in various retail settings, from chilled storage areas to hot, busy shop floors of fast food chains.

Equally, the Perform 75 is built with instant, hands-free access to critical information through Push-to-Talk (PTT) capabilities via a dedicated button on the headset.

This is further augmented by the device’s integration with voice-directed software platforms, such as those used in inventory management.

Retail workers can receive real-time updates and instructions without needing to consult separate devices or paperwork, allowing them to maintain focus on their tasks and customer interactions.

This opens up the range for use in sectors where hands are otherwise occupied a lot of the time—like in fast food—to utilise features still.

The Perform 75 also features Jabra’s noise-cancelling technology.

This technology claims to be capable of blocking out 99% of background noise, a feature crucial in ensuring clear communication in usual noisy retail environments or during seasonal peaks.

User-Centric Design

Bringing in the human element to the tech, Jabra has prioritised user comfort and convenience in the Perform 75’s design.

The headset features a modular construction, allowing for easy customisation and maintenance.

This means workers can quickly assemble the headset according to their preferences, choosing from interchangeable components such as headbands and boom arms.

Another standout feature is the hot-swappable battery, which minimises downtime and ensures continuous operation throughout long shifts.

The inclusion of a charging station and an organiser for spare parts further streamlines equipment management, reducing potential disruptions to workflow.

Impact on Retail Operations

The Perform 75 release coincides with a time when the retail sector is facing increasing pressure.

Price increases mean customers expect more, but retailers are stretched to provide it without taking the hit themselves.

Thus, Jabra’s release offers abilities to workers and empowers retail to deliver more, through superior customer experiences.

“This is the kind of innovation that bridges the gap between operational efficiency and exceptional service,” Doyle said.

Jabra’s AI Offerings

The headset’s AI-readiness shows Jabra’s ideas on where the next step of voice technology is heading.

The company has made a push to implement AI into a number of its offerings in other sectors too.

As early as 2023, Jabra announced AI enhancements to its meeting room experience.

It’s PanaCast 50 now offers Intelligent Speaker features that boost meeting productivity by pinpointing speakers in a room and attributing their names to the transcript.

This capability bolsters AI-driven productivity tools like Intelligent Meeting Recap and Copilot in Microsoft Teams, as the PanaCast 50 is engineered to maximise transcription accuracy.

CommunicationFrontline Workers

Brands mentioned in this article.

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