The US farm museum Fair Oaks Farm has integrated BrightSign’s XC4055 and HD1025 media players to power its educational experiences.
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Based in Indiana, the farm museum offers visitors insights into the present and future of farming through an interactive and immersive experience.
BrightSign, the leading provider of digital signage players designed for professional AV use, published a case study into the deployment. In it, it discusses how it has helped to create a “more reliable and consistent museum experience” while also “streamlining” employee workflows.
The company’s blog post also outlined the challenge that had been facing Fair Oaks Farm: “The farm needed to find the right technology to power these experiences. Previously, their displays were inconsistent and would occasionally turn off, showing a blank screen.
“This interrupted the immersive nature of the experience, and the blank screens meant visitors weren’t learning anything.
“The farm initially considered installing new mini-PCs and rebuilding the apps for them, which would have been a time-consuming process. Fair Oaks ultimately found a better solution with BrightSign.”
BrightSign added that the farm considered using new mini-PCs and updating related apps but “ultimately found a better solution with BrightSign”.
The BrightSign Solution
The BrightSign XC4055 and HD1025 media players replace the mini-PCs specifically to display an immersive video, power a touchscreen map of dairy farming in the United States, run a projection-mapped forest display, and support the interactive space related to agriculture and dairy farming known as “Stemmy’s Lab”.
Its media players seamlessly integrate with motion sensors to increase the interactive element for visitors, such as enabling educators to program customisable exhibits with RFID tagging and motion sensing.
The XC4055 contains dual and quad HDMI outputs, 3D WebGL HTML5, and video capabilities to enable ‘amazing’ visuals.
The digital signage experts explained that the exhibit’s content can be built using BrightAuthor:connected, which lets Fair Oaks Farm design, manage, and rapidly deploy its own experiences.
In terms of the benefits that the media players have yielded so far, BrightSign pointed to the reliability that its solutions have delivered.
Moreover, their previous setup required multiple steps to power the devices and activations, whereas staff are now able to push a button with the knowledge that all their digital content will get up and running. This ultimately gives them more time to interact with guests as they save time overseeing technological operations.
Brock Gorrell, Fair Oaks Farms’ Director of Museum and Tour Operations, also commented on the positive results of implementing BrightSign’s technology: “The BrightSign XC4055 has become integral to our operations.
“It powers stunning visuals, allowing us to captivate our audience and immerse them in the world of farming.
“Plus, its dual and quad HDMI outputs, combined with its powerful operating system, allow for a more reliable and efficient user experience.”
Looking to the future, BrightSign revealed that the museum is hoping to add further immersive experience features.
Last month, AV integrator Tateside modernised the AV infrastructure of Daylesford Organic Farm, which had its visual content managed by BrightSign’s XT244 video engine.
