Why AI Literacy Is Hurting Productivity: Forrester’s JP Gownder

Despite billions being spent on AI tools like Microsoft 365 Copilot and Google Workspace, most employees still aren't ready to use them effectively: and it's becoming a productivity problem

Productivity & AutomationInterview

Published: April 10, 2026

Marcus Law

In this interview, JP Gownder, VP and Principal Analyst at Forrester, breaks down the findings from Forrester’s second AIQ report: β€œAIQ 2.0: Employees (Still) Aren’t Ready To Succeed With Workforce AI.” JP explains what AIQ, the AI Quotient, actually measures, why the numbers have barely moved year-on-year, and why the gap between AI deployment and employee readiness is actively hurting organisations rather than just slowing them down.

Key topics covered:

What AIQ is and why it matters for enterprise AI adoption

Why rolling out tools doesn’t automatically build AI skills

The β€œabandonment behaviour” undermining productivity gains

The ethics and responsible AI gap, and what happens when it goes wrong

What organisations getting this right are doing differently

Why AI slop is filling inboxes and creating negative productivity

What leaders should do first if this sounds like their organisation

Whether you’re deploying Copilot, Gemini, or any enterprise AI platform, this is essential viewing for IT leaders, HR and L&D professionals, and anyone responsible for making AI investments pay off.

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