What has been your business/work highlight or achievement of 2024?

Significant UCC licensing sales growth, Zoom Platinum Partner global status achieved, growth of Collaboration as a Service platform globally.

Who do you think has had the most positive impact on the UC space in 2024 and why? 

Zoom. Their platform expansion, pace of feature updates, Workvivo expansion and AI integration was innovative and forward-thinking.

What was your biggest business surprise in 2024?

Some of the hardline return to office plans from a lot of companies.

What was the most useful business book/podcast you’ve read/listened to in 2024?

Adam Grant Think Again (book). Important for understanding how you should re-evaluate some of your decisions and knowledge to make sure that you are continually growing and adjusting.

What’s the biggest challenge you and your team will face in 2025?

Keeping up with the pace of innovation and being able to deliver quality service at a similar pace.

What technology will have the greatest impact on your business in 2025 and why?

It will still be AI for the foreseeable future.