
Garth Landers
Director of Global Product Marketing
Theta Lake
Garth Landers
What has been your business/work highlight or achievement of 2024?
Helping to build the Product Marketing Team and function at Theta Lake.
Who do you think has had the most positive impact on the UC space in 2024 and why?
Theta Lake CEO/Co-Founder Devin Redmond for helping to conceive and guide the development Digital Communications Governance, providing security and compliance for UC.
What was your biggest business surprise in 2024?
The introduction of generative AI into UC platforms and the subsequent need to provide compliance and security for them.
What was the most useful business book/podcast you’ve read/listened to in 2024?
Morning Brew Podcast.
What’s the biggest challenge you and your team will face in 2025?
Making sure we rise above and stand out from the noise of (legacy) competitive alternatives.
What technology will have the greatest impact on your business in 2025 and why?
UC and managing the intersection of content and collaboration. Not just meeting but leveraging these platforms for greater office productivity.