What has been your business/work highlight or achievement of 2024?

Continuing to grow my business and client base while AI is rapidly encroaching on the thought leadership and creative analysis that is the foundation of my brand.

Who do you think has had the most positive impact on the UC space in 2024 and why? 

Tie – leadership teams at both Cisco Webex and Zoom. Both had standout years innovating on UCaaS with AI, elevating the value proposition with more intelligent forms of collaboration, and new ways to be more productive (namely agentic AI).

What was your biggest business surprise in 2024?

How quickly AI has become table stakes, despite limited evidence of an ROI.

What was the most useful business book/podcast you’ve read/listened to in 2024?

With Folded Hands (we did a podcast episode about it as well).

What’s the biggest challenge you and your team will face in 2025?

Remaining in-demand for thought leadership services as AI continues to become the go-to for critical thinking, original thought and creative problem-solving.

What technology will have the greatest impact on your business in 2025 and why?

Agentic AI – if able to easily harness this to create one – or several – digital assistants who can take on some of my workflows, leaving me more time to serve clients, share knowledge with the industry, develop creative offerings, and build a strong pipeline for new business.