Kade Herbert

Kade Herbert

Marketing Manager

CallTower

Kade Herbert

What has been your business/work highlight of 2024 so far?

My business highlight of 2024 has been developing our marketing content and business development representative teams and watching them succeed and expand.

Who is your business hero and why?

CallTower VP of Marketing Seanna Baumgartner is most certainly my business hero – she has been an exemplary mentor and example of how to properly manage both marketing initiatives and a team.

What’s the biggest business mistake you’ve made and what did you learn from it?

I once made the mistake of not sticking up for myself when something went wrong – I have learned to believe in my work and experience and to use mistakes and challenges as an opportunity to move in new directions and explore new tools.

What’s the most inspirational book you’ve ever read and why?

I’m showing my nerd colors here, but the most inspirational book I’ve read is The Lord of the Rings by JRR Tolkien – not only is it a foundational text to an entire genre of literature and mythology, it’s also full of lessons. The primary one, I find, is the importance of a great team to accomplish an objective.

What’s the biggest challenge you face in your role in 2024?

The biggest challenge I face in my role is anticipating the needs of sales and marketing teams and initiatives and keeping myself informed of the industry at large on both domestic and international levels.

What technology will have the greatest impact on your business this year and why?

Absolutely generative AI and machine learning – we are scratching the surface of how AI can streamline UCaaS, CCaaS and collaboration solutions.