What has been your business/work highlight or achievement of 2024?

Providing great advisory to clients and remaining a top-ranked analyst worldwide.

Who do you think has had the most positive impact on the UC space in 2024 and why? 

Esther Yoon, product marketing at RingCentral. Her thought leadership on AI in unified communications has been particularly impactful. Yoon shares insightful and engaging perspectives on LinkedIn, making complex topics relatable and broadly accessible. She provides actionable strategies for AI implementation, addressing real-world challenges faced by organizations, and her contributions are informative and usually quite entertaining. 

What was your biggest business surprise in 2024?

Both the rate of AI product announcements/advancements AND the lack of adoption.

What was the most useful business book/podcast you’ve read/listened to in 2024?

Extreme Ownership (not new but classic).

What’s the biggest challenge you and your team will face in 2025?

Advising on the right timing/balance of AI integration, risk mitigation, change management, and ROI.

What technology will have the greatest impact on your business in 2025 and why?

AI, because it’s inevitable.