We’re all tiptoeing around the concept of digital transformation lately, trying to figure out what we need to do next to stay ahead of our competitors and keep customers happy. However, according to the latest reports revealed by eMarketer, digital marketing experts in the B2B space still don’t have much of a plan in place. In fact, only 21% of marketers have a strategy to guide them forward into digital transformation, and only 6% feel that their plan is properly optimised.
Despite this somewhat worrying information, the same reports showed that almost a third of all respondents are considering implementing a digital transformation plan during the next year.
Planning for the Future
Digital transformation has become a key feature of business planning for a lot of modern companies. After all, staying ahead of the latest technology ensures that you not only have the best methods in place to capture and engage customers, but that you also know how to make the most of the solutions for productivity, efficiency, and performance in the workplace.
According to the latest researchers, most marketers feel that new digital strategies could help them to improve their creativity in new campaigns, and enhance innovation within the B2B market. However, despite that, almost half of the respondents surveyed revealed no plan for digital transformation.
Overcoming Uncertainty
Part of the problem could come from the disparate ways that companies are defining digital transformation. Most executives struggle to come to terms with an overarching idea of what their digital future should look like, and that could present some serious problems when it comes to planning for the years ahead.
If businesses don’t know what “embracing digital” should look like in the B2B marketing sector, then it’s difficult to put any kind of transformation strategy in place. Right now, the digital landscape offers so much inspiration and innovation for modern businesses, but companies that can define their transformation efforts could end up getting lost in a sea of choices.
Today’s marketing leaders seem to feel overwhelmed by the potential that technology has to offer, and they simply don’t know where to begin. However, if you want to outshine your competition, and improve your plans for the future, then you need to start figuring out what digital means to you.
