In an ever-more complex world, simplicity is the key to everything.
Faster, easier, more user-friendly: whatever tech we turn to, we want it slick and we want it quick.
To enable all of that, businesses large and small are leveraging the power of cloud-based communication solutions; connecting remote workforces and mobilising ’anywhere, anytime’ head office functionality via softphones and apps.
Consequently, the providers best-placed to deliver the kind of simplicity their partners and customers crave are those for whom two strategic priorities are key: innovation and acquisition.
Partner with an organisation scoring highly in BOTH those regards, and it’s likely you are in good shape to succeed.
“If a solution is simple for a partner, it is simple for the end user – and simplicity is what we are relentlessly-focused on providing, “ says Laurent Silvestri, Chief Strategy Officer at Europe’s largest UCaaS platform provider, Destiny.
“We like to anticipate end user needs and be permanently user-centric in our approach.
“All of our tools and solutions are designed to simplify the life of the reseller partner, but those same tools and solutions simplify things for THEIR customers too.
“Managed Service Providers want to lead their customers strategically; to help them understand their issues and be able to provide them with an easy to deploy and easy to use solution which really transforms not only the way they do their business but also their productivity, efficiency and profitability.
“That is our mission, and we are passionate about it.”
To deliver on those aims, Destiny has made more than a few strategic moves of its own.
It recently acquired leading Sweden-based mid-market UCaaS provider Soluno and cloud software provider Telepo – making it one of the largest UCaaS platform providers in the world.
As a result, it was recently recognized as one of the top leaders in growth and industry innovation by Frost & Sullivan in the 2021 UCaaS Frost Radar™ report – an industry analysis that reviews the European hosted IP telephony and UCaaS market.
Its report highlights several key strengths for Destiny including its proprietary platform and technologies that enable industry leading UCaaS services; its rich service portfolio; its native mobile-first UCaaS platform; and its all-round rapid growth – organically, with wholesale partners, combined with an ambitious M&A strategy.
Destiny’s mobile-first approach makes it the UCaaS partner of choice for many European telecom operators seeking to become more agile and to leverage their 5G networks to gain a
competitive edge in the UCaaS market, said the report.
“Our strategic acquisitions mean we are a vendor now as well as a service provider,” says Silvestri.
“Plus, we have a much bigger geographical footprint AND we own our own technology. Those things should be viewed as significant differentiators by any reseller seeking a partner.
“Our white label solutions play perfectly into the channel and our clear, indirect-only go to market strategy means there is complete clarity for our reseller partners.
“Flexible working is only going to increase; so being able to offer end user enterprises the best, the simplest and the most-scalable solutions in the market can only bring huge opportunity for our resellers”
There’s that word again: simple.
Everything in one place. Everything easy to manage. Everything integrated.
That’s internal and external communication channels; audio, video and chat functionality; seamless hook-up to softphone and CRM systems; and game-changing centralised data analytics capability.
“We have stopped talking technology per se and started talking much more about usability instead,” says Silvestri.
“Our partners understand that their customers share that vision of making everything simple for their workforces and their customers.
“Price and functionality are no longer enough when it comes to differentiators.
“It’s now about understanding a customer’s pain points by asking the right questions. Then it’s about deploying the right solution. That’s what we help our resellers do.”
But of course partnership is a two-way street.
Geographical proximity and that all-important customer relationship counts for a lot.
“We have local go to market teams and indirect partners in five different European countries,” says Silvistri.
“Those are both significant differentiators too.”
But it’s usability which cuts through most effectively.
Destiny’s Chief Process and Innovation Officer Chris Parker sums it up well.
“We know that the value of technology is only created when the life of a user is more productive,” he says.
“We have made ease of use the top priority in everything we do moving forward. The end-user applications and partner tools we develop will continue to be revitalised with a relentless focus on simplicity”
Silvestri agrees.
“The huge adaptations to the way we all work has changed lives,” he says.
“Everyone can now make their own choices about where they work and when they work.
“The trick is to enable those people to live the lives they want to lead.”
How beautifully simple does that sound…?
To learn more about how Destiny can help your and your customers’ businesses grow, visit www.destiny.be
