With the disruption of the pandemic all but over, for many businesses, it’s time to revise the business plans of a year and a half ago, adapt and start getting back to normal. That normality is different for each business, be it a start-up opening their first store, an SME looking to branch outside of their regional customer base, or a larger enterprise breaking into new countries.
No matter the goal, communicating with customers in a convenient place is key to building a valued relationship that isn’t purely transactional. Omnichannel strategies have become essential to ensure you’re offering each customer their preferred method for interaction with your business. We know the favorites – SMS, Voice, WhatsApp, email — but Viber, a global calling and messaging app used by over 1 billion consumers is one such place where customers are currently crying out for more interaction from businesses.
In comes Mitto, a leading provider of global omnichannel communications solutions, with a recent expansion to its robust platform to include Viber Business messaging capabilities. With Viber Business, Mitto provides enterprises with yet another channel to increase their regional and global reach, drive meaningful conversations and connect with customers no matter where they are located.
Key Features
- Viber solution available within Mitto’s built-in UI tools, including Campaign Manager and Conversations, or via API for customized user experiences that leverage the channel for notifications and alerts throughout the customer journey
- Viber offers rich content, ideal for expanding eCommerce brands
- This channel joins the expansive list of solutions supplied by Mitto – from the very best SMS enablement in the industry to WhatsApp, voice, Google Business, Facebook Messenger, and more
- Mitto focuses on making sure every business, large and small, anywhere in the world, whether they have tech resources or not, can leverage these application-to-person channels to increase customer engagement
Untapped Market
The integration with Viber offers a massive opportunity for businesses, as reports from the messaging platform themselves show that their customers want to interact with companies on the platform. According to Viber, 90% of its consumers want to use messaging to contact businesses, and over half are more likely to buy from a company they can reach via a messaging app.
In addition, 96% of messages are read within three minutes on mobile devices. This figure means that, with more than 1 billion users across 193 countries and more than 7 million user interactions every minute, Viber offers an excellent way for businesses to engage with their users across the world and attract new customers.
Mitto customers can take advantage of Viber Business features such as text, images, files, and call to action buttons in the Business Messages and Chatbots. Thanks to API integrations and Mitto dashboards, these features are made possible and improve customer journeys through marketing, finance, and support departments.
When asked about Mitto’s expansion of channel offerings, William Jones, Mitto’s Head of Product Marketing, said, “We understand the need for broad communication channels. That’s why we strive to make every A2P channel available to our customers.”
“SMS, WhatsApp, Google Business, Voice, Viber, RCS, Instagram, FB Messenger – the list goes on. In today’s hyper-digital world, the ways to communicate are nearly limitless, so why limit your business?”
