Could the Twilio Conversations API transform your contact centre? Customers are beginning to look for new ways to communicate with companies in today’s digital world. Though voice still has an important part to play in the contact centre landscape, your audience now expects access to messaging, web chat, video, and a range of other platforms too.
Twilio, the world-leader in CPaaS and API solutions, offers a host of tools to help companies access the benefits of new communication avenues. With Twilio, companies can build an entire programmatic contact centre, complete with all the unique integrations they need to serve their clients. Alternatively, you can access individual APIs to unlock new levels of functionality.
The Twilio Conversations API is Twilio’s approach to customisable messaging. The solution, available alongside tools like Programmable Messaging API, and Twilio Flex, allows companies to manage multi-party conversations in new environments.
Twilio Conversations API Review: Features
The Conversations API solution from Twilio is a dedicated tool for bringing chat-based communications into your business. This convenient all-in-one API allows for scalable, multi-party conversations which sync across channels. The result is a system that natively supports conversations via MMS, SMS, WhatsApp, and web chat for your contact centre.
The Twilio Conversations API allows businesses to manage message archives, integrations, participants and more in the same space. You can even analyse interactions and create custom reports with webhook technology. Features include:
- Quick and easy implementation for multi-party chat
- Multichannel messaging across various avenues
- Media support for video and photos
- Intelligent concatenation
- Smart encoding functionality
- Participant management
- Conversations for up to 1,000 people
- Native group texting
- Advanced opt-out and opt-ins
- Cloud-based archives
- Timers and states
- Delivery status
- HIPAA eligibility
- Chat client SDKs
- Webhooks and scoped webhooks
For companies keen to implement new channels into customer service and experience, Twilio makes it simpler to unlock new levels of functionality with minimal coding knowledge. You can build scalable chat-based solutions for various environments, in a language that suits you.
Twilio Conversations API Review: Benefits
Twilio Conversations API allows companies of all sizes to engage their customers over multiple popular messaging applications. The scalable solution also comes with support to protect phone numbers, so you don’t have to worry about data issues.
For those with limited coding knowledge, Twilio also ensures anyone can get started, with a comprehensive range of resources and references to explore. You can even start with code samples to get you started. Some of the major benefits of the Twilio Conversations API include:
- Extensive resources and guidance: Twilio make it easier for anyone to get started with new channels. You can create your first conversation, add, and remove channels, build a proof-of-concept, and more, with access to resources in the language you choose. The conversation API comes with client-side SDKs, and REST API documentation to get you started
- Flexibility: Just like most of Twilio’s product portfolio, the Conversations API is scalable to suit your business. Pay per-user pricing ensures you only pay for the functionality you use. There’s also the option to decide which coding language you want to use, and which forms of chat you want to access, like WhatsApp, Facebook Messenger, or web chat
- Intelligent features: Explore everything from multichannel synchronized messaging to comprehensive media support and intelligent concatenation in the same API. You can even unlock smart encoding for compact messages and add or remove participants via the API code. Native group texting is available to get messages out fast. There’s also the option to view SMS delivery and read receipts in message logs
- Security and compliance: The Twilio Conversations API allows you to scale your messaging strategy at the pace that suits you, without compromising on security. You can maintain cloud-based archives for compliance, access HIPAA-compliant functionality, and even protect phone numbers during conversations
- Endless customization: Adapt your messaging strategy to suit your company and customers with embeddable SDKs for mobile and web, webhooks for integrations like profanity filters, and scoped webhooks for intelligent assistants. Learning how to support and enhance all forms of communication in the messaging world is quick and easy with Twilio
Who Needs the Twilio Conversations API?
As companies continue to search for ways to stand out in a competitive marketplace, customer service is still the most important differentiator. Today, customers want to be able to access assistance and professional guidance at speed, on the channel they find most appealing. Messaging has rapidly emerged as the go-to solution for many business conversations. Whether supported via a web-based chat system, social media app, or SMS, messages make discussions quick and simple.
With the Twilio Conversations API, companies don’t have to invest in expensive and complicated tools to bring messaging into the business landscape. You can design the ultimate synchronised environment from messaging, covering everything from SMS to WhatsApp with one solution.
Because the pricing structure is built for a per-user strategy, this means you only pay for the services you use too. For smaller businesses on a budget, there’s no need to worry about excess costs, while larger companies can scale whenever, and however they choose.
Twilio Conversations API review: Verdict
The Twilio Conversations API is a convenient way for companies of all sizes to unlock the benefits of messaging for better customer service and interactions. With best-in-class channel APIs, you can rely on Twilio to keep your conversation going across all channels, with a global reach and incredible scale. Twilio already supports more than 8 million developers worldwide, and the Conversations API makes it easy to see why. Flexible and scalable, this technology unlocks the power of omnichannel messaging for all companies – even those without dedicated developer support.
If you’re ready to serve your audience with a messaging solution, then the Twilio Conversations API will get you up and running quickly, while simultaneously ensuring you can scale your service as your business grows.
