How to Simplify Audio for Your Collaboration Needs

Nurevaโ€™s Darren Zwack advises companies on how to choose the right audio solution for their needs

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How to Simplify Audio for Your Collaboration Needs
Unified Communications & Collaboration

Published: September 27, 2021

Marian McHugh

Technology Reporter

Audio technology solutions are evolving at a relentless pace, but sometimes these new products and systems can be unnecessarily complicated.ย 

This complexity can often be sold as a unique selling proposition (USP) or a sign of โ€œsuperiorityโ€ over simpler systems: the more time and energy needed to manage can only mean it is top-class, right? However, as organisations across the world redesign their office space to accommodate hybrid working, they donโ€™t want complex kit or a solution that needs specialist knowledge for maintenance or upgrading.ย ย 

Companies adopting a hybrid work environment want audio solutions that are easy to use, install, and that wonโ€™t break the bank.ย ย 

โ€œWhen a system is so complex that IT doesnโ€™t have the time or resources to manage it, end users will likely also struggle to use it,โ€ said Darren Zwack, VP of marketing at Nureva.ย 

โ€œMost team members in organisations have little patience for mastering technology just to have a hybrid meeting. They want to stop wasting time with technology and get down to the important conversations.ย ย 

โ€œFor hybrid work to actually work, the audio experience in hybrid meetings needs to be easy and natural โ€“ which isnโ€™t always the case with complex audio systemsโ€ย 

To ensure they choose the right solution, businesses must first figure out what their audio needs really are and then choose a product that fits into their budget, Zwack added.ย 

Focus on Your Needs

To make hybrid meetings easier for employees, managers should opt for audio solutions that offer full-room coverage without the need for multicomponent systems.ย ย 

โ€œIn hybrid meetings, people need to be able to move from their seats โ€“ perhaps to use a whiteboard โ€“ and still be heard,โ€ said Zwack.ย 

โ€œRequiring people to stay seated within an area of coverage can make meetings feel stilted โ€“ having to avoid dead zones in the room is a distraction that just makes everything more complicated.โ€ย 

Ideal meeting room audio systems should also be able to prioritise voices over background noises, making it easier for remote participants to clearly hear the conversation in the meeting.ย ย ย 

As well as that, they should be able to work with all the major UC&C platforms, such as Zoom or Microsoftยฎ Teams, as sometimes employees might need to use a different platform to engage with someone outside of the organisation.ย ย 

Nurevaยฎ Audio as a Solution

Audio specialist Nureva kept this bugbear in mind as it developed its patented Microphone Mistโ„ข technology. Microphone Mist technology fills a room with thousands of virtual microphones, picking up the voice of meeting participants, regardless of whether they are sitting, standing or moving. It offers organisations struggling with constrained IT budgets a cost-effective, easy-to-use solution that can be installed in less than an hour.ย 

Nureva audio systems also continuously recalibrate, meaning that if an organisation needs to reconfigure a space, the audio adjusts automatically to ensure users have the clear sound quality they need.ย ย 

โ€œNow that hybrid work has become commonplace, itโ€™s become more obvious than ever that simpler solutions arenโ€™t just nice to have โ€“ theyโ€™re a necessity,โ€ stated Zwack.ย 

โ€œWhen we developed Microphone Mist technology, the team designed it to make everything as easy as it could be, with both the IT director and end user in mind.ย 

โ€œNot to say that this patented technology itself is easy, but by taking an innovative approach to audio conferencing, we are able to pass on a much an easier experience to customers.โ€ย 

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