Integrated Systems Europe (ISE) 2025 kicks off in Barcelona this week, bringing together industry giants, innovators, and technology leaders from around the globe. This year’s event is set to showcase groundbreaking advancements in display technology, AI-driven automation, unified communications, smart buildings, and immersive experiences.

With major brands unveiling their latest products and industry experts discussing the future of AV technology, ISE 2025 promises to set the agenda for the year ahead. This live article will be continuously updated with the biggest announcements, product launches, and interviews as they happen.

ISE News Updates

Tom Arbuthnot on Express Install, New Microsoft board, and AI Agents

We caught up with Tom Arbuthnot at ISE to talk about Express Install. That is a combination of Teams certified kit, furniture and network cabling to enable easy installation and reduce the “cost of effort”. Customers can get up and running with a full Teams Room in under an hour.

Tom also gave us his insights on Microsoft collaboration boards, which have seen solutions from Maxhub and Yealink in the last week. Finally, Arbuthnot gave us the latest on Microsoft’s AI story and the demand he is seeing for Microsoft’s latest agents—Facilitator and Interpreter agents. See the full interview below.

Why Empowering EMEA Customers Is Zoom’s Next Great North Star

“Expanding more within Europe, and understanding what that looks like,” Helen Hawthorn, Head of Solution Engineering at Zoom, told UC Today at ISE 2025. “When I say expanding, I mean into the customer base, like really, really getting our customers to understand more than video.”

That means empowering EMEA partners and customers to maximise the ROI on their Zoom subscriptions and their potential for seamless collaboration and enhanced productivity beyond just the video conferencing in which Zoom made its name.

“A lot of our customers do know about what we are doing. What they don’t seem to know is about some of this stuff that we probably haven’t promoted as heavily, which is the European concerns, specifically around AI; what it means for our users, whether are they going to be comfortable using this, how do we move them to a new way of working.”

HP Launches a Raft of New Devices

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A match made in heaven? Audio specialist Shure and video experts Huddly have teamed up to deliver a new Microsoft Teams Room proposition. The solution has been designed with simplicity in mind and is plug and play straight from the box. The solution will be available in spring with more details to follow.

ServiceNow Talks Generative AI and How to Get Prepared

Brian Solis, Head of Global Innovation at ServiceNow, spoke to David Dungay about generative AI and how businesses need to shift their mindset in order to maximise the benefits. See the full interview below.

ViewSonic Introduces an All-In-One Control Box

ViewSonic has announced what it describes as the “world’s first” rack-mount all-in-one control box.

ViewSonic says the LD-SCB-023 optimises energy efficiency and streamlines operation by seamlessly integrating power and control systems.

Additionally, the company is launching the third-generation foldable All-in-One LED display (LDS138-151), featuring a patent-pending design. Focused on integration, efficiency, and adaptability, these innovations cater to the increasing demand for high-impact, large-scale presentations across various industries.

ISE: Crestron Joins Microsoft’s Device Ecosystem Platform For Seamless Collaboration

Crestron has joined Microsoft’s Device Ecosystem Platform (MDEP) for seamless interoperability and collaboration.

Built on the Android Open Source Project (AOSP), MDEP is pitched as an open platform designed for device manufacturers and software developers to create innovative, user-centric solutions. Microsoft says it offers exclusive features specifically designed for MDEP-based devices.

As part of the Microsoft ecosystem, Crestron affirms these solutions benefit from the company’s established standards in trust, security, and management.

Logitech Showcase New Rally 65

Kramer certifies with Cisco collaboration devices

Ashton Bentley, now part of Kramer, has announced that its range of display mounts has received verified certification for use with select Cisco Collaboration devices.

Designed for single and dual displays ranging from 43″ to 105″, Ashton Bentley’s display mounts are now fully compatible with Cisco’s Room Bar, Room Bar Pro, Room Kit Pro, and Room Kit EQ/Quadcam. This certification ensures a seamless and efficient setup, enhancing collaboration, productivity, and ease of use.

By integrating its certified display mounts with advanced meeting room technology and Collaboration Meeting Room Tables, Ashton Bentley offers organisations a fully cohesive and streamlined meeting room solution.

Comeen partners with Google Workspace

Comeen has announced a partnership with Google Workspace, enabling integration of its digital signage and meeting room communication tools with Google Meet hardware.

With just a single click via the Google Admin console, Comeen can be deployed on Google Meet hardware devices. This allows organisations to enhance connectivity and create a more interactive and efficient office environment.

Administrators are able to manage meeting spaces from a centralised platform, disseminate key updates, encourage collaboration, and increase employee engagement. When a Google Meet hardware device’s main screen is not being used for video calls, Comeen’s digital signage solution automatically takes over.

Key features include:

• AI-Driven Subtitles – Enhancing inclusivity, Comeen offers AI-generated subtitles for digital signage, ensuring content is accessible to all employees, regardless of their language or hearing capabilities.
• Sustainability Focus – By utilising meeting room screens for both meetings and digital signage, organisations can reduce the need for additional screens, promoting sustainability.
• Customisable Screen Zones – Businesses can tailor screen layouts by dividing them into sections. For example, one part of the screen can display the meeting room schedule, while another showcases digital signage content.

Jabra Launch 180° Video Bar

Jabra has launch what it dubs the ‘First 180° Android Video Bar’ for Small Rooms, the PanaCast 40 VBS.

Building on the PanaCast 50 VBS, this compact solution enables full-room visibility with dual cameras and advanced stitching technology, making every participant clearly visible.

The audio performance features six microphones with adaptive beamforming and a high-quality speaker powered by intelligent algorithms for crystal-clear voice pickup.

Designed with deployment in mind, the PanaCast 40 VBS features streamlined installation, including new packaging that allows provisioning without unboxing and simplified cable management.

Equally, it supports Microsoft Teams Rooms, Zoom, and BYOD setups, making it a versatile, future-proof investment.

Managed via Jabra+, it enables the device to stays up to date with the latest updates. The device is available mid-2025.

Durr Talks MDEP Devices & Industry Partnerships

Clear-Com Unveil Next-Gen Intercom

Clear-Com has released the latest addition to its FreeSpeak family of wireless intercom systems, the FreeSpeak Icon beltpack.

Designed for broadcast, live events, corporate AV, sports, and worship, it promises enhanced connectivity, user-friendly controls, and next-level flexibility for technical teams.

The beltpack operates on 1.9 GHz DECT for reliable, high-quality wireless communication and features nine configurable buttons, including eight dedicated channel buttons and a reply key, allowing users to manage multiple communication lines easily.

Features to boost engagement and improve clarity during long productions include four individual channel volume controls and a main volume dial to help fine-tune audio levels.

Equally, Bluetooth 5.3 compatibility means users can connect wireless headsets and earbuds to enhance the mobility and convenience of the device.

Optimised for intercom platforms Arcadia Central Station and Eclipse HX digital matrix, the FreeSpeak Icon integrates seamlessly into Dante and MADI networks, expanding its functionality across complex production setups.

Sennheiser Add Medium Ceiling Tile to Lineup

Sennheiser has expanded its TeamConnect Ceiling Solutions lineup with the TeamConnect Ceiling Medium Ceiling Tile (TCC M CT).

A new installation variant of the TeamConnect Ceiling Medium (TCC M), ti is designed for seamless integration into suspended grid ceilings.

This variant aims to reduce installation time and costs for integrators, making deployment even easier.

The TCC M CT is available in both 60 cm and 2 ft square formats, catering to global installation standards and features the same adaptive beamforming technology Sennheiser deploys in the portfolio.

Availability is expected in Q2 2025, and the tile will be sold as an assembled kit, including the TCC M, front plate, and safety ropes, with a front plate available separately for retrofit installations.