When the Los Angeles Rams implemented RCS for Business, the results were immediate and measurable: fan engagement increased by 70 percent, ticket sales rose 60 percent versus previous SMS campaigns, and the organization gained real-time insights into user interactions.
The NFL franchise partnered with Clerk Chat to deploy the campaign on schedule release day – one of the league’s most critical operational touchpoints.
The objective was twofold: drive fan engagement and ensure seamless communication for season ticket holders, while simultaneously testing system performance across multiple mobile carriers.
“Verified RCS for Business lets teams deliver highly personalized, dynamic experiences at scale, with content tailored to individual fans and actionable insights for decision-makers,” said Alexander Haque, CEO and co-founder of Clerk Chat.
“We’re creating a true concierge experience that lives where users already are – their messaging apps.”
“It’s not just marketing – it’s about connecting business systems, understanding user behavior, and enabling operational decisions in real time.”
Breaking New Ground with RCS for Business Across Carriers
The 2025 schedule release offered a high-profile test case.
“We coordinated with Google, Infobip, and major carriers including Verizon to deliver RCS for Business messages simultaneously to thousands of fans,” Haque said.
The campaign achieved record click-through rates, surpassing traditional SMS, while demonstrating system reliability, cross-network scalability, and analytics visibility critical for enterprise operations.
Quantifiable Outcomes and Decision-Maker Value
Interactive carousels, rich cards, and embedded calls-to-action allowed users to access ticket information and purchase options without leaving the message interface.
This seamless campaign yielded up to 70 percent higher engagement, more than 60 percent growth in ticket sales, and a 20 percent lift in click-through rates.
Beyond marketing KPIs, the initiative generated operational intelligence on audience behavior, device compatibility, and content effectiveness – information CIOs and IT teams can leverage for future campaigns, system optimization, and strategic planning.
Driving Scalable, Long-Term Engagement
For segments of the fan base with lower prior engagement, the campaign unlocked new interactions by dynamically targeting audiences based on historical behavior. Rich media messaging showcased the limitations of SMS while illustrating the benefits of enterprise-grade messaging platforms that combine personalization, scalability, and actionable analytics.
Clerk Chat also enables campaign analytics and insights and automated replies and follow-ups via AI agents, which are increasingly critical for marketing and technology leaders overseeing large, digital campaigns.
The team also evaluated message timing, content preferences, and device compatibility, creating a continuous improvement loop that CIOs and marketing leaders can replicate in other high-volume operational contexts.
With measurable engagement improvements, ticket sales growth, and rich analytics, the LA Rams illustrate how enterprise technology deployment in a high-volume consumer environment can drive both operational efficiency and business impact.
For CIOs, IT directors, and technology strategists, the campaign offers a case study in combining multi-channel deployment and analytics to deliver measurable outcomes, while also supporting long-term digital transformation and scalable communication strategies.
Reiterating the platform’s impact, Haque emphasized the operational insights the team gained from the campaign:
“RCS for Business changes how organizations communicate with their audiences. We’re not just reaching fans – we’re learning about customer experience and engagement from every interaction.”
That intelligence helps marketing, ticketing, and operations teams make smarter decisions, faster, across multiple channels.
