“Bring your own trunks!”
Relax, it’s not an unseasonal pool party invite.
Instead, global voice and video comms giant Sangoma is causing a splash by offering its smart and powerful ‘Switchvox’ unified communications platform to customers who want to keep their own SIP.
And in a super-competitive channel market in which differentiation is hard to demonstrate, it’s putting clear, blue water between it and many of the big players.
“It’s about making us as easy to work with as possible – from both reseller AND end user enterprise perspectives,” says Shaan Sood, Head of International Marketing.
“Many end user organisations want the benefits of moving onto a cloud-based communications platform but are contracted to SIP trunking providers for their connectivity and call minutes.
“Many providers only offer packages which force customers into taking their SIP trunking if they want their software.
“We think that’s hugely inflexible and narrows down choice, which is always a bad thing.
“We want organisations to enjoy the transformational brilliance of Switchvox from whatever point in time works for them.
“So, we say: ‘We’re here waiting for you right now – bring your own trunks!’”
Not that that is the only compelling reason why Sangoma’s Switchvox solution is transforming the way businesses communicate.
Now offered throughout Europe as a service as well as a stand-alone solution, Switchvox differs from alternative vendors’ UC platforms by deploying the same software; whether in the cloud or on-premise.
The hosted platform replicates Head Office communication functionality on any connected device, anytime and anywhere.
Users collaborate in the office or remotely via a single, multi-channel application which provides rich and powerful UC features such as voice, video, IVR, and full call management.
Users get a personalised switchboard, visual voicemail, a mobile softphone for calls and chat, call queueing, contact centre functionality, a desktop softphone, detailed call reporting, conference calling and auto-attendant functionality.
And Switchvox is fully-integrated with Microsoft, Salesforce, Zendesk, Chrome, Firefox and MS Teams, as well as Sangoma’s own range of IP-owned hardware.
It’s a super-smart platform that is changing the game for end user enterprises.
But, for reseller partners, the benefits are just as attractive – particularly given the SIP trunking flexibility.
“Our partners can utilise their customers’ existing trunking, but still provide them with the full benefits of full, enterprise-grade hosted UC,” says Sood.
“Their customers are not faced with penalties for terminating existing SIP contracts early, so for resellers it’s an easy sales conversation”
“Existing numbers can be easily retained, so there is no need to port and deal with the resulting administration.
“Also, it’s the same software stack across all deployment options, so it’s easy to sell to a customer who needs on-premise.
“We are proud to be different – and our Switchvox go to market model IS very different.
“It means it’s not just about price and so it means it’s not a race to the bottom.
“That philosophy is at the heart of our culture and always will be.”
So, what are you waiting for?
The water’s lovely…jump right in!
To learn more about how Sangoma can help you and your customers’ businesses adapt and thrive, visit www.sangoma.com
