SIPPIO has unveiled a new lineup of service tiers – Lite, Plus, and Pro – designed to give partners and customers greater flexibility as the UC landscape continues to evolve.
The move reflects both the company’s channel-first growth strategy and emerging market dynamics.
From Calling Provider to Communications Enabler
Historically, many partners have seen SIPPIO as the easiest path to enable calling in Microsoft Teams, Zoom, or Webex.
But as customer expectations shift, the company is broadening its scope from “just calling” to becoming a full communications provider.
“Customers have already bought their next phone system,” said Steve Forcum, SIPPIO’s Marketing and Channel Chief.
“They just haven’t turned it on yet. Our job is to help partners evolve by adding the missing pieces – calling, texting, faxing, and contact center – to the platforms their customers already use.”
The new service tiers are designed with this evolution in mind:
- Lite gives organizations an easy entry point to enable calling quickly and reliably.
- Plus builds on that with added features and integrations for growing needs.
- Pro unlocks advanced capabilities, supporting more complex enterprise requirements across hybrid ecosystems.
This tiered approach allows partners to meet customers where they are in their digital journey, while providing a clear upgrade path as requirements mature.
Cavell Research: Best-of-Suite Is Outpacing Best-of-Breed
Insights shared during SIPPIO’s recent Fleet Week digital conference underscored the importance of this strategic pivot.
Patrick Watson of Cavell noted that enterprises are increasingly moving away from best-of-breed procurement models and instead adopting best-of-suite strategies.
This trend is driven by two forces:
- Cost savings – organizations can reduce telecom spend by consolidating functions into a single platform.
- Centralized decision-making – as CIOs and CTOs regain authority over IT strategy, they are prioritizing vendors who can provide integrated suites rather than fragmented point solutions.
For partners, this means success will come not from selling yet another standalone application, but from helping customers unlock the full potential of platforms they already own.
SIPPIO’s new Lite/Plus/Pro tiers align directly to this shift, ensuring that partners can provide complementary, not competitive, solutions.
Flexibility for the Channel
This channel-first model remains at the center of SIPPIO’s growth engine. The company continues to support both resale and referral models, giving partners choice in how they engage.
“It’s a faster sale, it shrinks your time to revenue, and it’s an easier sale because it’s additive instead of competitive,” Forcum said.
By offering tiered service packages, SIPPIO makes it simpler for partners to tailor proposals to customer budgets and requirements.
Lite offers a quick win, Plus provides upsell opportunities, and Pro cements long-term value.
The Next Phase of Growth
The combination of tiered services, partner incentives through SIPPIO Rewards, and alignment to industry trends positions the company to help partners thrive in 2025 and beyond.
For partners navigating what Forcum calls the “intersection of evolution and revolution,” the message is clear: SIPPIO is the crossing guard, helping the channel move from calling enablement to communications empowerment in a best-of-suite world.
